9-10-2018
Pandora launches its new charm bracelet line, Pandora Reflexions after 5 years as consumers nowadays prefer a clean and timeless design. The new line is an example to bring innovative products to customers, stated Pandora’s CCO Stephen Fairchild. In contrast to the company’s iconic charm design, Reflexions clip on charms are flat and minimalistic. It will offer in rose-gold and yellow gold plating in response to the popularity of these metals in Asia, especially for one of Pandora’s largest and most important markets, China. The bracelet is in silky and flexible mesh style, available to Pandora rose, Pandora shine and sterling silver. The jewellery retailer plans to launch around 60 Reflexions products in 2018, all available in its concept stores and online.
The company said it will focus on other categories, including earrings and necklaces, while maintaining and building on its charm business but those efforts may not be happening fast enough.
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