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Good traffic at JCK Las Vegas

5-6-2018

 

JCK Las Vegas 2018 which was held on 1-4 June at Mandalay Bay Resort & Casino in Las Vegas concluded with over 2,300 exhibitors and 20,000 registered visitors.

 

According to the survey with more than 500 respondents, 88 percent of them, said they were optimistic about the next 12 months. Good traffic was reported by 34 exhibitors from Israeli pavilion. The Israel diamond pavilion held a diamond auction first time ever featuring white and coloured diamonds offered by Israeli companies participating in the show.

 

The major challenges are online competition, overall economic climate and lack of consumer demand. To cope with the trend of digital market, jewellers prefer in-store experience improvement and social media connection with clients. 90 percent of the respondents plan to increase efforts on social platforms. Currently, 46 percent of then owns a website selling items online, half of them indicated a sales rose after introduced an online shopping site.

 

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