Preciosa Crystal Components, manufacturer and global supplier of premium Bohemian crystals, announced the launch of collaboration with Vanaxin, a new retail brand owned by Silver Artist, on a new jewellery line that will feature Preciosa’s premium MC Chaton Maxima and cubic zirconia in gold and silver.
Designed for younger customers, this ‘introductory’ line includes a selection of delicate animal pendants, including a majestic little elephant and a graceful swan, as well as emotional elements, such as the Flame of love necklace, True heart pendant and Forever ring, each designed to convey a specific meaning.
“Vanaxin has always been committed to promoting Chinese culture while pursuing innovations and exploring fashion trends to bring to market,” said Zhu Jinqiao, chairman of Vanaxin. “Preciosa offers a wide variety of high-quality products created with superb cutting technology that gives our designers plenty of inspirations, and we look forward to continuing this partnership in the future.”
“This collection represents one of Preciosa’s first jewellery line collaborations in China, and we are delighted to be working with Vanaxin, a brand with such a strong sense of culture,” said Stepan Kucera, managing director of Preciosa International (HK) Ltd. “Preciosa likewise maintains a strong tradition that is deeply rooted in our Central European culture, and it is our hope that the young women who wear these pieces experience first-hand the best of both influences in each crystal and design.”
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