Behind every magnificent love story lies a journey. Forevermark has partnered with world renowned London-based illustrator Michalis Christodoulou to create a suite of visuals which will be prominently on display for the Valentine’s Day campaign. Christodoulou has previously worked with numerous international fashion brands and his illustrations capture a nostalgic romanticism as well as being totally contemporary.
Celebrating the spirit of the journey of love, the suite of visuals focuses on two people coming together, sharing their experience. Their stories unite and bond them strongly, much like the spiritual journey of a Forevermark diamond. In each of the elegant line illustrations (highlighted by fragments of red), Christodoulou has incorporated pieces from the Forevermark Endlea and Forevermark Setting Collections, melding his vision with the exquisite designs of the Forevermark pieces. Each artwork depicts a couple from different generations, affirming that love and romance are a constant life force.
For the Hong Kong Campaign, Christodoulou has created five visuals to highlight the journey of love: namely Mountain Walk, Cobbled Streets Romance, A Spiritual Trip to the Taj Mahal, Scenic Car Ride and Sunset Beach.
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