In late January Pandora announced that it had signed a letter of intent with Pan India Charms & Jewellery Private Limited about distribution of its jewellery in India. The distributor, Pandora’s first in India, will have exclusive pan India rights.
Pandora said that it plans to establish branded sales distribution focusing on concept stores and shop-in-shops, initially in Delhi, Mumbai and Bangalore. It said this was consistent with its overall strategy to focus on expanding the global branded network.
Pandora’s first store in India will open in Q1 2017 and will be followed by four more that will be set up in this calendar year. Over a three year period, it plans to open around 50 concept stores across India, the company said.
Anders Colding Friis, CEO of Pandora said: “Retailing and conceptual sales in India are developing at a fast pace. Furthermore, jewellery as a fashion statement is increasingly popular among consumers and with India already being one of the largest jewellery markets in the world, the country holds a great potential for Pandora. With our new partner and distributor, who have substantial knowledge and experience with the Indian retail market, we believe we have a unique opportunity to position Pandora as a leading international jewellery brand in India.”
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