Blue Nile Inc announced the launch of its new mobile shopping app which allows consumers to virtually ’try on’ a Blue Nile engagement ring and share it through social media, text messages, or email as a subtle hint to that special someone.
The app also gives users access to Blue Nile’s Build Your Own Ring® section. Potential buyers can choose from seven different categories and styles. By tapping "Select Setting & Try It On" they can use the augmented reality feature to virtually try on the ring.
Harvey Kanter, Blue Nile president, CEO and chairman said: “When paired with the world's largest selection of certified diamonds and the ability to comparison shop against brick & mortar stores in real time, the new app empowers today's connected consumer like never before."
Photo courtesy: Apple App Store
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