28-07-2020
After months of listening, identification and creation, Baselworld organiser MCH has launched a new platform to meet the needs of the world’s watch, jewellery and gemstone industries.
Named HourUniverse, the B2B2C initiative is digitally active throughout the year with an annual live show. The 2021 edition is scheduled for April in Basel, Switzerland, aligning with the watchmaking events in Geneva.
The organiser says the show will feature a new customer-oriented approach and a new competitive hospitality concept. More details will be unveiled in late August.
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