11-5-2020
De Beers has launched an e-commerce platform named Buy platform for its registered buyers to buy rough diamond anytime, anywhere.
The platform is one of several initiatives of De Beers Group Auctions, which accounts for roughly 10 percent sale of De Beers' rough diamond supply by value. It offers both high-end and affordable goods with prices visible to customers at the point of purchase.
Alastair Bickerstaff, head of product development and sales at De Beers Group Auctions, said: “We are constantly seeking additional ways of meeting our customers’ needs in a fast-moving world, and we are excited to launch the Buy platform as it will provide an additional easy-to-access channel for our Registered Buyers to source what they want and when they want. We are especially pleased to introduce this additional flexibility for our Registered Buyers in light of the current COVID-19 situation.”
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