9-8-2019
Pandora has named Stranger Things star Millie Bobby Brown the brand’s ambassador to promote its first official global campaign for a new Pandora jewellery collection that celebrates self-expression.
The Danish brand chief creative and brand officer Stephen Fairchild described Brown: “Millie Bobby Brown is the perfect ambassador for the next generation of Pandora jewellery that empowers young women to express themselves. Not only an accomplished actor and making her presence as a voice of her generation known, she also brings a youthful and individual approach to jewellery that perfectly complements Pandora’s vision and creativity.”
Considering the successful sales of Brown’s designed Converse sneakers recently, Pandora expects Brown to try designing charms and accessories as well. The 15-year-old star girl who has just signed a two-year contract with the Danish brand: “I feel extremely honoured to be partnering with Pandora. I love Pandora because everyone can tell their own story, and each symbol can represent your individuality.”
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