2-7-2019
The Israel Diamond Exchange (IDE) will launch an international campaign to highlight the uniqueness of natural diamonds which was announced at the World Federation of Diamond Bourses (WFDB) executive committee meeting held in Israel
IDE President Yoram Dvash said, “At a time when counterfeit products and fake reproductions flood almost every market, few commodities remain as rare and exceptional as natural diamonds. In this campaign, we want to highlight the exceptional qualities of natural diamonds, as symbols of love and timelessness over the generations and throughout the world.”
The campaign includes short videos to be released in the coming weeks through social media. The key mission is to tell the features of natural diamond: its singularity, astounding beauty, natural creation, geological age and immeasurable value and will end with the tag line “I love natural diamonds.”
Click to see the first released video.
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