28-3-2019
The first Baselworld with Michel Loris-Melikoff as the new managing director ended up with 520 exhibitors and 81,200 visitors, 22 percent less than the 2018 edition.
Despite the decline, Michel has a confident the outlook on next year’s Baselworld. Michel said: “We received an extremely positive response to initial innovations such as the layout of Hall 1.0, the new Press Centre, the Show Plaza in Hall 1.2 and the intensified communication, which also spanned digital channels.” The director showed video clips of exhibitors reporting good business transactions during the closing press conference.
Baselworld 2020 will feature numerous innovations to transform the show into a digitally driven experience platform. A Retailer Summit, CEO Talks and a Virtual Reality Zone will be hosted. The next Baselworld will be held from 30 April to 5 May 2020.
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