Crowned with the first farmers to culture golden South Sea pearls and the largest producer of the pearl is perhaps enough to explain for the metonym of Jewelmer and golden South Sea pearls. It is the commitment to environmental protection, controlled quality and branding strategies, however, that contribute to the brand’s continuous success.
Since inception in 1979, the French-Filipino enterprise has been investing in the harmonious coexistence between nature and man. “Every time we see a golden pearl, we see the promise of a clean environment that we want to work for as well as protect,” says Jacques Branellec, managing director. Environmental protection is a way of life, as he puts it. “Rather than a series of acts, this is truly a way of life that spans every department of operation. Our values have been passed on from our founders for whom conservation, sustainability, and longevity are a lifestyle,” Branellec told Hong Kong Jewellery.
Jewelmer has full control over quality from oysters to finished products, thanks to its vertical integrated operation. “The journey is a compelling story that we are passionate to share with people through our pearls and jewellery pieces,” said Branellec.
Jewelmer Joaillerie, a luxury brand of high jewellery set with lustrous golden South Sea pearls, has launched carefully designed marketing programmes to build brand awareness. Tea afternoons and pearl talks are essential for educating new buyers, while co-branding with bignames of top banks, automobiles and hotels gives more audience access to the dream of Jewelmer Joaillerie.
As an incentive for selected retailers, a chance to go on the famed Jewelmer Pearl Farm Safari offers a unique “Jewelmer experience”.
Jewelmer Joaillerie is reaching out to a broader audience base via popular social media and online channels which help bring a new level of service and open a more effective communication between the brand and the clients.
Every Jewelmer Joaillerie piece begins with the beauty of the pearl. Inspired by nature and often included elements of movement, the jewellery realizes the French tradition of jewellery making and Filipino sensibilities, said Branellec.
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