Nanis may be just another jewellery brand bearing the ‘Made-in-Italy’ tag that promises fine quality and leading-edge design; but it is its philosophy and attitude that beguiles the admiring eyes from around the globe.
Laura Bicego, founder-designer of the Vicenza-based brand, holds with a strong believe that she knows what women need. “My motto is ‘from woman to women’. As a woman I understand the needs, desires and expectations of women for jewellery. My greatest joy comes when I manage to create something that women can wear all time with pleasure,” she said.
Bicego pursues an easygoing attitude toward fine jewellery. “In this way, you will be able to really enjoy a piece. Think about your jewel as an accessory that reflects you and your lifestyle. Forsake the ‘sacral’ connotation of fine jewellery. Re-adapt it, play with it and feel it; you’ll look amazing,” she elaborated.
Organic shapes with satiny finishes are among the quintessential features of the Nanis design. Bicego attaches great importance to wearability. “I love to create jewels with soft, sinuous shapes that allow a delicate touch on the skin,” she said. A celebration of cashmere as a precious gift of nature, the Cachemire collection features an emblematic icon of the brand – paisley-shaped drops – evoking the primordial meaning of the harvest as well as the holistic life. Like a soft and rich fabric that caresses the skin, Cachemire brings women a sense of well-being.
Versatile or multi-function design is a prevailing trend for modern jewellery which can be worn throughout a day for diverse occasions. Nanis has gone further by creating a collection that transforms into something totally different. The Transformista collection converts itself into another style or even a new form of jewellery with a simple turn or twist. For instance, a simple gesture can turn an 18-karat gold diamond-set Transformista bracelet from a flat look into three-dimentional. The ingenious innovation has won the bracelet a 2016 Centurion Design Award.
In about 25 years, Nanis has already reached out to over 40 countries and regions with more than 500 sales points. Besides the Trissino headquarters, there are offices in Miami and Tokyo. Effective social media marketing has contributed to the brand’s worldwide success. Customers are getting more eager to have direct communication with companies, according to Laura Bicego. “They want transparency in the supply chain. The more we are present out there, the more our audience will interact, engage, talk and eventually purchase our jewellery,” she said.
Exquisite products, structured strategies and digital channel engagement will continue to be Nanis’ golden path to further growth. “Our plan? We will keep on growing as we are doing now, and keep on doing it right,” Bicego says.
← Back