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HK watch fair confirms smart watch potential

The 36th Hong Kong Watch & Clock Fair ended on 9 September 2017 has attracted nearly 21,000 buyers from 92 countries and regions, a four-percent increase over the previous edition. Number of buyers from mainland China, Indonesia, Korea, Singapore, Vietnam, Canada, France, Iran, Russia and UK saw satisfactory growth, according to the Hong Kong Trade Development Council (HKTDC), co-organiser of the fair.

“Hong Kong exports a wide range of watches and related products, including analogue watches, electronic watches, jewellery watches, sports watches, as well as parts and components,” said HKTDC deputy executive director Benjamin Chau. “Many Hong Kong watch and clock companies have started developing ODM and OBM businesses. Amid the prevalent trend towards smart products, smart watches are also becoming more popular. To help the industry harness new business opportunities, the HKTDC set up the OEM Smart Watches and Wearable Tech zones at the fair to showcase branded smart watches, complete watches and parts, as well as technology solutions,” he added.

According to a survey conducted during the fair, more than half of the 834 respondents expect overall sales in 2018 to remain unchanged. For retail prices, 59 percent predict retail price to remain unchanged in 2018. Most of the respondents view Western Europe and North America to be the most promising traditional markets, while the Mainland and ASEAN countries are seen as having the best prospects among emerging markets.

Product-wise, smart watches (33 percent), digital analogue watches (23 percent) and automatic watches (17 percent) are viewed as the most popular categories, while leisure type watches (46 percent), smart watches (41 percent) and fashion watches (32 percent) are considered to have the biggest growth potential. Besides, watches that can interact with smart devices (47 percent), collections that align with current season’s fashion trends (33 percent) and mix & match watches with changeable parts to match clothing (29 percent) are predicted by respondents as the most prevalent product development strategies in 2018.

 

 

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