The International Jewellery London (IJL) has recently done a Christmas buying trends survey in UK together with Domino Jewellery. A vast majority of respondents said the UK craftsmanship is crucial to making purchase decisions.
The surveyed retailers were drawn from independent, online and multiple outlets. Apart from looking at the importance of UK craftsmanship, the survey aimed to find out the priorities in selecting Christmas lines, the most popular Christmas products, the strongest performing price points, and the changing Christmas buying habits in the last five years.
The one trend that stood out of the findings is the importance of UK craftsmanship, with 80 percent of respondents stating that UK craftsmanship is an important factor when purchasing precious jewellery to stock in-store.
Event director, Sam Willoughby, comments: “This industry survey provides an interesting insight into Christmas buying trends and highlights the importance of design and craftsmanship, as well as price point. All of which help retailers stand out in the marketplace and capture the attention of the busy Christmas shopper – and ensure the tills are ringing!”
← Back