De Beers-owned lab-grown diamond jewellery brand Lightbox recently announced that it has entered into new design-driven collaboration partnerships with Roseate, pearl fine jewellery brand and The Future Rocks, Hong Kong-based online marketplace focused on lab-grown jewellery. Aimed at expanding its fashion jewellery offering, Lightbox's partnerships with the two brands will enable it to broaden its product assortment, retail visibility and customer engagement.
"Lightbox's reputation as a leader the lab-grown diamond space, as well as our sustainability and quality credentials, combined with Element Six's patented technology and innovation, have allowed us to foster relationships with some of the best retail partners in the world and we are thrilled to expand on that with our first two design-driven collaborations," said Lightbox CEO Antoine Borde. "Roseate and The Future Rocks are incredible creative and commercial partners who offer us the opportunity to continue to develop new product offerings, engage new audiences and expand our presence globally."
Roseate specialises in South Seas and Tahitian pearls, which was founded by former Tiffany executives, launched in May of this year, and recently opened a new retail store on Bleecker Street in Manhattan's West Village. In addition to exclusively providing stones for all Roseate pieces that feature lab-grown diamonds, Lightbox also collaborated on a new piece for the Roseate Wands collection that gives back to organisations working to support healthy oceans. The Lightbox x Roseate Light Wand is a slender scepter pendant, topped with brilliant lab-grown diamonds and accented with mother-of-pearl, responsibly farmed in Western Australia that is a signature of the Roseate brand. Offered in white, yellow and rose 18-karat gold, and featuring white and blush pink Lightbox lab-grown diamonds, the pendant retails for $2,000 with a 22-24 inch chain or on its own for $1,600. The Light Wand is available for purchase on both brand websites and at the new Roseate store. Lightbox and Roseate will be donating 20 percent of the price of every piece sold to Billion Oyster Project, in support of their work in restoring oyster reefs in New York Harbor through public education initiatives.
In December, Lightbox and The Future Rocks will debut the Joy Collection, a collaborative capsule of fresh and accessible pieces designed by The Future Rocks, featuring Lightbox lab-grown diamonds in an array of cuts and colours and set in future-forward materials. The eight-piece capsule showcases Lightbox's white, blush pink and pale blue lab-grown diamonds in a variety of cuts, including round brilliant, princess and trillion, clustered on delicate rings, earrings and necklaces. Prices range from $350 to $1,100 and the Lightbox Joy Collection will be sold exclusively on The Future Rocks’s website.
These dynamic partnerships will complement Lightbox's current distribution which encompasses 165 retail doors across the United States and Canada, including Nordstrom, Reeds Jewelers and Bloomingdale's along with international shipping from its website to over 75 countries and regions. (Photo courtesy: Lightbox)
24-11-2023
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