| Hong Kong Jewellery 香港珠寶
News & Highlight


  • Henry Golding wears ‘Carlyle’ collection jewellery in David Yurman’s ‘Come Closer’ holiday ad campaign.
  • Scarlett Johansson stars in David Yurman’s ‘Come Closer’ holiday ad campaign.
  • David Yurman ‘Carlyle’ necklace with a total of 8.42-carat diamonds in 18k yellow gold.

David Yurman Features First Celebrity Ambassadors in Holiday Ad Campaign


Fine jewellery brand David Yurman unveiled its 2022 holiday ad campaign featuring actors Scarlett Johansson and Henry Golding as the brand’s first celebrity brand ambassadors.


The campaign is a continuation of the brand’s ‘Come Closer’ theme for the year. It partnered again with the iconic New York hotel the Carlyle and its famed Bemelmans Bar, which serves as the campaigns backdrop. Illustrated by Ludwig Bemelmans in 1947, the bars murals depict whimsical characters, which make appearances throughout the David Yurman holiday campaign. 


The two brand ambassadors are styled in the brands new collection, named ‘Carlyle’, featuring Art Deco-inspired geometric motifs, bold interlocking links, and full-cut diamond accents.


The brand said: “The Carlyle hotel—from its Art Deco architecture to its past and current patronage—is interwoven with the worlds of art, music, and performance. We wanted this collection to evoke an age when flappers were dancing to jazz riffs, and everything felt like a grand adventure.” 


David Yurman also partnered with English artist and renowned illustrator Clym Evernden, who has been an artist-in-residence at the Carlyle, to create bespoke illustrations of its designs in iconic New York settings. 


This is the first campaign since Evan Yurman was named president, a role he stepped into in November 2021. (Photo courtesy: David Yurman)





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