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eBay Offers Fine Jewellery Authentication with GIA Partnership

Online marketplace eBay expands its authenticity guarantee service to fine jewellery by partnering with the Gemological Institute of America (GIA) to verify condition, quality, and accuracy of an eBay fine jewellery listing for potential buyers.


Fine jewellery authenticated through this multi-point inspection process is marked on eBays marketplace with an authenticity-guarantee badge. Verified jewellery also receives an authentication card with a QR code, which allows the buyer to view its documentation and learn more about how it was verified.


The authentication service was introduced in 2020, rolling out to watches, sneakers, handbags, and trading cards. eBay said it has authenticated more than two million items. It expects the programme to exceed five million items in the next two years.


New and pre-owned fine jewellery sold for more than $500 is eligible for this service. Auction items are also included if the item sells for more than $500, eBay said on its site. Only items from U.S. sellers going to U.S. buyers also are eligible. If an item does not match the listing or if its authenticity cannot be verified, the item is sent back to the seller and the buyer receives a refund.


Jewellery has always been a popular category on the marketplace, and its growth shows how consumer demand is only increasing,” said Tirath Kamdar, general manager of luxury at eBay.


eBay’s jewellery category has grown significantly over the past year with sales of Bulgari, David Yurman and Van Cleef & Arpels all up double digits month-over-month in May, while purchases of fine jewellery from brands such as Chopard, Harry Winston, and Hermès rose 38 percent year-over-year in the past six months.


In 2021, eight pieces of jewellery were bought on eBay every minute, said the company, for a total of 4.2 million fine jewellery items sold. There are 7.8 million fine jewellery listings, on average, on eBay every day. (Photo courtesy: eBay)





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