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  • Iris Van der Veken, WJI2030’s new executive director and secretary general (WJI2030)

New Executive Director and Secretary General Appointed for Watch & Jewellery Initiative 2030


Iris Van der Veken has been appointed executive director and secretary general of the Watch & Jewellery Initiative 2030 (WJI2030) on July 12th, directly reporting to the board of WJI2030. 


With a background in law and international relations, Iris Van der Veken has more than 20 years of global experience working in fast-paced environments including the technology, jewellery and fashion industries, as well as the public sector.


Her strong commitment to the global agenda of gender equality has led her to initiate the Generation Equality Campaign for the jewellery industry in the context of her former role as executive director of the Responsible Jewellery Council (RJC), according to WJI2030. 


I am humbled and honoured to lead this C suite coalition,” said Iris Van der Veken. I look forward to working with our members and key stakeholders, along the value chain to deliver collective impact and drive consumer confidence. I believe multi stakeholder partnerships can truly accelerate the sustainability agenda and reporting on measurable progress is critical to enhance trust and transparency.” 


“This appointment marks an exciting new chapter for the Watch & Jewellery Initiative 2030 and we are looking forward to working with Iris and her team that she will build to ensure we will deliver on our ambition,” said Kering’s chief of sustainability and institutional affairs officer, Marie-Claire Daveu. “Her track record on strategic partnerships, depth of international

sustainability experience in jewellery and fashion supply chains and her passion for building collective impact through the 17 Sustainable Goals makes her a strong leader.”


Driven by a common conviction that the global 17 Sustainable Development Goals (SDGs) and aspirations for a sustainable global jewellery and watch industry can only be achieved through collaborative efforts, Cartier, delegated by Richemont, and Kering launched WJI2030 in October 2021.






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