| Hong Kong Jewellery 香港珠寶
News & Highlight


  • Swarovski’s new CEO, Alexis Nasard.

Swarovski Appoints First Non-Family CEO


For the first time in 127 years, Swarovski has appointed a non-family member, Alexis Nasard, as CEO, who will start on July 4.


Being a former McKinsey & Co. executive, Nasard has been in the retail industry for more than 30 years, including 17 years as a general manager at consumer goods giant Proctor and Gamble.


With the appointment of [the] first external CEO, we are taking an important further step in establishing a sustainable governance model,” said Luisa Delgado, chair of Swarovskis board of directors. “With Alexis Nasard as the new CEO, we are very pleased to have been able to select a highly experienced and transformational leadership personality who is capable of leading Swarovski in the affirmation of its iconic luxury heritage and through its business transformation.”


The move to onboard an external chief is part of the companys attempt to transition from a family-managed to a family-owned business, and follows the November appointment of five independent directors for the first time since Swarovskis inception.




← Back