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  3. Georg Jensen Becomes a Certified Member of RJC
  4. 555.55-carat Black Dimond Unveiled at Sotheby’s Auction
  5. GIA Appoints Anna Martin as SVP for Institute, Industry Relations
  6. Alrosa Boosts Direct Sales of Fancy Diamonds to Investors
  7. CIBJO General Assembly postponed to March 17 and 18, 2022
  8. 7,525 Carat Emerald Discovered
  9. Karl Lagerfeld Jewellery Collections to Shine
  10. Diamonds Travel To The Space
  11. Vicenzaoro January postponed to March
  12. America’s Youngest Jeweller Starts Business via Instagram
  13. Concerns over conflict gold arise again
  14. The 1st International Gemstone & Diamond Trade Summit Wraps Up in Macao
  15. The Knot’s Study:Over 30% of Respondents Say Natural Diamond Unimportant
  16. Pantone’s 2022 Colour of the Year: Very Peri
  17. Phillips Jewellery Auctions Fetch over HK$181 Million
  18. The World’s First Pure Gold Castle of Magical Dreams by CHOW TAI FOOK
  19. Jewellery Sales Jumped 78% During the Thanksgiving Holiday
  20. Gem Auctions DMCC’s Debut Auction Successful
  21. Cartier’s Christmas Tree Lights Up the City with Love and Hope
  22. Rediscovering Lacloche in Hong Kong
  23. Blue diamonds to lead Christie’s HK autumn sale
  24. JMA show to stage next Thursday
  25. HK auction to help Cambodian kids
  26. Basel fair cancelled again
  27. HKDI show to continue in Dec
  28. Gemfields sells 7,500-carat emerald for good
  29. Sustainability is key to diamond purchases, a report says
  30. Christie’s Geneva jewellery sale fetches CHF53.7m
  31. Cibjo forms working group on fei cui standards
  32. Only Watch raises CHF30m for DMD research
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  1. US market unfolds changes and potential
  2. The queen of gems, the gem of queens
  3. Classics return

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Sustainability is key to diamond purchases, a report says

11-11-2021

De Beers’ latest research on diamonds says consumers consider sustainability as important as price and design when it comes to diamond purchases.

Titled Sustainability: shaping the future of the diamond sector, the eighth annual Diamond Insight Report published by De Beers on Tuesday looks into the sustainability issue in the diamond sector, and how it influences consumer decisions in buying natural diamonds.

Studying over 8,400 people in the key consumer markets including the United States, China, India, United Kingdom, France, Italy and South Africa, the report found that sustainability considerations were influencing consumer purchase decisions, with 60 percent and over 80 percent of opinion leaders having chosen to buy a product made in a more environmentally or socially responsible way over any other product.

The study also found that fine jewellery ranks third, after food and clothing, as the category most frequently purchased on the basis of sustainability considerations, with one in five consumers globally having bought jewellery because of its sustainability credentials in recent years.

“When it came to diamond jewellery, the study found that sustainability considerations were a key factor for consumers in all markets. Sustainability was ranked by 30 per cent of consumers as their most important consideration – above price and design – when choosing a diamond,” said the report.

The top five sustainability considerations for diamond consumers in the study were protection of the environment, fair worker treatment, conflict-free sourcing, supporting local communities and diamond origin.

Bruce Cleaver, De Beers Group’s CEO, said: "With sustainability being one of the key mega trends across all consumer sectors, this year's Diamond Insight Report explores how sustainability factors are influencing consumer attitudes towards diamonds. As is clear from this research, a tipping point has been reached – sustainability is no longer a trend that's coming over the horizon; it's already one of the key considerations in diamond purchases.” (Photo courtesy: De Beers)

 

 

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