| Hong Kong Jewellery 香港珠寶
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  • A screenshot from Cama's Tmall store

CTF’s lab-grown line on trial


Hong Kong-based retail giant Chow Tai Fook has launched a lab-grown diamond jewellery brand on a Chinese B2C site, according to a report from a Chinese online media early this month.

Bao Chuang Jia, a media platform under local jewellery entrepreneurial community ‘Bao Chuang Hui’ in China, said in a report dated 9 October 2021 on its WeChat official account that a new brand Cama was selling lab-grown diamond jewellery at Tmall. They discovered that the low-profiled brand shares the same ownership and spokesperson with Chow Tai Fook.

According to a Rapaport news dated 19 October, a spokesman for Chow Tai Fook confirmed that they owned Cama and that was a lab-grown diamond jewellery brand. The Hong Kong jeweller told JCK that they conduct research projects on emerging industry trends or technology to ensure the group stays ahead of the curve; and Cama is one of the “research projects”. (Photo courtesy: thumbnail from DailyNews.co; photo above from Bao Chuang Jia)



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