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  1. Gift Guide for CNY
  2. Press Release: Sotheby’s Announces New Appointments To Luxury Team In ASsia
  3. Georg Jensen Becomes a Certified Member of RJC
  4. 555.55-carat Black Dimond Unveiled at Sotheby’s Auction
  5. GIA Appoints Anna Martin as SVP for Institute, Industry Relations
  6. Alrosa Boosts Direct Sales of Fancy Diamonds to Investors
  7. CIBJO General Assembly postponed to March 17 and 18, 2022
  8. 7,525 Carat Emerald Discovered
  9. Karl Lagerfeld Jewellery Collections to Shine
  10. Diamonds Travel To The Space
  11. Vicenzaoro January postponed to March
  12. America’s Youngest Jeweller Starts Business via Instagram
  13. Concerns over conflict gold arise again
  14. The 1st International Gemstone & Diamond Trade Summit Wraps Up in Macao
  15. The Knot’s Study:Over 30% of Respondents Say Natural Diamond Unimportant
  16. Pantone’s 2022 Colour of the Year: Very Peri
  17. Phillips Jewellery Auctions Fetch over HK$181 Million
  18. The World’s First Pure Gold Castle of Magical Dreams by CHOW TAI FOOK
  19. Jewellery Sales Jumped 78% During the Thanksgiving Holiday
  20. Gem Auctions DMCC’s Debut Auction Successful
  21. Cartier’s Christmas Tree Lights Up the City with Love and Hope
  22. Rediscovering Lacloche in Hong Kong
  23. Blue diamonds to lead Christie’s HK autumn sale
  24. JMA show to stage next Thursday
  25. HK auction to help Cambodian kids
  26. Basel fair cancelled again
  27. HKDI show to continue in Dec
  28. Gemfields sells 7,500-carat emerald for good
  29. Sustainability is key to diamond purchases, a report says
  30. Christie’s Geneva jewellery sale fetches CHF53.7m
  31. Cibjo forms working group on fei cui standards
  32. Only Watch raises CHF30m for DMD research
Read More...


HIGHLIGHT

  1. US market unfolds changes and potential
  2. The queen of gems, the gem of queens
  3. Classics return

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  • Arris style rings by McCaul Goldsmiths

More consumers want gemstone jewellery

3-3-2021

 

Over 93 percent of jewellery consumers in the United States are fond of all three coloured gemstones – emerald, ruby and sapphire, according to the Fall 2020 Comprehensive Consumer and Trade Colored Gemstone Market Research Study by MVI Marketing LLC (MVEye).

 

The research interviewed over 1,100 Americans who had purchased fine jewellery within the past two years. Sapphire is by far the most sought-after gemstones.

 

“Precious colour is once again a clear winner for the consumer seeking fresh looks in fine jewellery styles and for the trade trying to capture the imagination of self-purchasing females and next-gen jewellery buyers,” commented Marty Hurwitz, MVEye CEO, also added, “bridal jewellery with precious coloured gemstones saw the largest category increase from both consumers and jewellery retailers.”

 

Key findings on customers include:

- Consumer acceptance of gemstone engagement rings has mounted to more than 30 percent over the past 10 years

- 38 percent of consumers choose sapphire embedded engagement/ wedding ring. Ruby was second at 27 percent.

- 40 percent of younger consumers (aged 23-40) choose sapphire as their favourite gemstone. Half of the group purchased sapphire jewellery before.

- Almost half of the consumers care about the origin of the gemstone used in the jewellery. In contrast, retailers and manufacturers only care about the gemstone’s value. 

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