28-9-2020
De Beers works with British fashion trends consultancy Adorn Insight to explores the influence of pandemic on jewellery design trends for the approaching gifting season this fall and winter.
“The pandemic has accelerated some trends that were already underway, such as the desire for craftmanship, authenticity and sustainability, while also generating increased consumer interest in the enduring beauty of the natural world and in classic designs that will stand the test of time,” De Beers CEO Bruce Cleaver.
Adorn Insight concludes the three major trends: craft’s new cool factor, natural beauties and invest in the best. Innovative craftmanship becomes one of the hottest trends on social media platforms during lockdown. An emergence of designs focuses on fabric applications such as quilting, weaving is here to woo young customers.
The pandemic has reminded us of the dysfunctional relationship between nature and human. Studies show deforestation and loss of wildlife cause increases in infectious diseases. “We are seeing a boom in jewellery designs that reference flora, fauna and natural phenomena like rainbows and whose aesthetics are organic and freeform in style,” commented Adorn Insight.
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