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Informa to launch e-platform with Atelier



Informa Markets has entered into strategic cooperation with London-based jewellery supply chain provider Atelier Technology to launch a digital platform for jewellery business growth. The first online event will take place on 27-29 October 2020.


The platform contains custom digital catalogues, assortment management solutions and personalised showroom technology. Buyers will receive relevant product recommendations from Atelier’s powerful machine learning algorithms.


The technology provider founder and CEO Dominic Hill said the technology helps to solve urgent customer needs at a critical time when the world is trying to recover trading yet freedom of movement is restricted. Changes that the world is experiencing is the beginning of a new era, which will redefine the trade show experience as a hybrid between online and offline for the jewellery market.


"We strongly believe that digital will enrich our physical exhibitions and empower both exhibitors and buyers to have more efficient meetings. Atelier's technical and supply chain expertise is a strong complement to Informa Markets Jewellery's strength as the world's leading jewellery event organiser," said David Bondi, Informa Markets Asia’s senior vice president.

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