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  • Jewellery by German brand Wellendorff

E-market gets a bigger slice of holiday pie

9-1-2019

 

Mastercard SpendingPulse indicates online sales in the United States grow almost 19 percent with jewellery revenue goes up for around 8 percent while department stores suffer a 1.8 percent sales decline, compared year-ago from 1 November to 24 December.

 

Overall, the holiday retail sales increased three percent, excluding automotive. E-commerce made up 14.6 percent of the total sale and total apparel took the highest growth by category, increased 17 percent.

 

"E-commerce sales hit a record high this year with more people doing their holiday shopping online," said senior advisor for Mastercard Steve Sadove. Analysts had expected healthy sales gains this holiday season, backed by a robust economy and low unemployment.

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