17-12-2019
Alrosa, Tencent and Everledger launches an e-commerce solution on WeChat named WeChat Mini Program for Chinese customers to track diamond origin, authenticity and complete diamond supply chain from mine to customer.
The programme will be offered as a white-label API for jewellery manufacturers and retailers in China who wish to provide consumers with more stories about their products and brand. Accessible through smartphones, customers can check individual diamond information and purchase the diamond in the programme using WeChat Pay.
Alrosa believes by enabling new touchpoints between consumers, jewellery manufacturers and retailers, the Mini Program will encourage brand differentiation in the highly competitive Chinese luxury market and strengthen Alrosa’s sales in China.
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