25-3-2019
Diamond Producers Association (DPA) has launched an e-learning programme titled ‘Behind the Brilliance of Diamonds’ for retailers in the United States with history and stories about natural diamonds, providing them educational materials to tell the consumers the story of diamonds.
The free course is an hour-long and splits into three informative modules offering straightforward and well-researched facts and the important benefits that the natural diamond industry makes to the world, apart from the stones’ history and stories.
Participants can save up points received from each module and redeem up to a US$25 gift card to one of the selected retailers. Besides, those who finish all modules will be eligible to win a grand prize for an all-expenses-paid trip for two to New York City valued at US$4,000.
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