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News

  1. Q1 Gold Jewellery Demand Soft, Says WGC
  2. Jewellery Buying Groups Formed New Global Alliance
  3. Singapore to Host Jewellery & Gem World 2022
  4. ‘Wonder Woman’ Gal Gadot Premiered in Tiffany’s 2022 High Jewellery Collection
  5. Christie’s to Auction ‘The Light of Africa’ for $18M in June
  6. New Board of Directors were elected to Jewellery Exporters Association of Turkey
  7. Oroarezzo back with Première Competition
  8. ‘De Beers Blue’ auctions US$57.5M at Sotheby’s
  9. CTF launches Mother’s Day collection
  10. Jewelers of America Announces The 2022 CASE Award Winners
  11. De Beers: Diamond Businesses Staying Cautious About Business Expectations
  12. Synthetic Alexandrite Pioneer David Patterson Dies at 89
  13. 205 CARAT FANCY INTENSE YELLOW DIAMOND GENEVA MAGNIFICENT JEWELS | 11 MAY 2022
  14. Rebecca Foerster Appointed As President of Hearts On Fire
  15. US Steps Up Sanctions Against Alrosa
  16. PGI Study Findings: Consumers Have Different Interpretations of Sustainability
  17. Irving Wong Appointed as Pandora’s General Manager For China
  18. Rolex’s 6 New Watches Unveiled at Watches & Wonders Geneva
  19. Sixième Sens par Cartier High Jewellery: Heteractis Ring
  20. Will Russian Diamond Ban Help Foster Lab-Grown Diamond Business?
  21. Press Release: Ariana DeBose, Hunter Schafer and Zoey Deutch Shine in De Beers Jewellers at the Vani
  22. Press Release: Ariana DeBose, Hunter Schafer and Zoey Deutch Shine in De Beers Jewellers at the Vani
  23. JEWELLERY GENEVA Takes Place between 30 March and 3 April 2022
  24. Christie’s Presents 228 carat White Dimond
  25. Gold Bar Integrity Programme to be Implemented
  26. Press Release: BONHAMS ANNOUNCES ACQUISITION OF BRUUN RASMUSSEN AUCTIONEERS – DENMARK’S LEADING AUCT
  27. Early Spring Fashion for Natural Diamonds
  28. Jennifer Garner Shines in De Beers Jewellers at the Premiere in New York
  29. To celebrate its 15th anniversary, “Cartier Women’s Initiative Impact Report”
  30. American Gem Trade Association Announces Partnership with JCK Show Again
  31. Chow Tai Fook and Canada's Mountain Province Diamonds Sign Supply Agreement
  32. Registration Is Open for 2022 JCK Show
  33. Alrosa Caught Up in U.S. Sanctions
  34. Tawhid Abdullah Receives Lifetime Achievement Award
  35. The Largest Blue Diamond Appears at Sotheby’s Auction
  36. Price Rise for Nearly 90% Of Fancy Colour Last Year
  37. Dickson Yewn’s Collectibles Given for Sotheby’s Charity Auction
  38. De Beers Boosts Production
  39. Watches & Wonders Geneva To Be Held In Hybrid Format
  40. Jewellery, Gem & Technology Dubai to Debut February
  41. Hong Kong Losing its Dominance as the World's Largest Watch Market
  42. Gift Guide for CNY
  43. Press Release: Sotheby’s Announces New Appointments To Luxury Team In ASsia
  44. Georg Jensen Becomes a Certified Member of RJC
  45. 555.55-carat Black Dimond Unveiled at Sotheby’s Auction
  46. GIA Appoints Anna Martin as SVP for Institute, Industry Relations
  47. Alrosa Boosts Direct Sales of Fancy Diamonds to Investors
  48. CIBJO General Assembly postponed to March 17 and 18, 2022
  49. 7,525 Carat Emerald Discovered
  50. Karl Lagerfeld Jewellery Collections to Shine
  51. Diamonds Travel To The Space
  52. Vicenzaoro January postponed to March
  53. America’s Youngest Jeweller Starts Business via Instagram
  54. Concerns over conflict gold arise again
  55. The 1st International Gemstone & Diamond Trade Summit Wraps Up in Macao
  56. The Knot’s Study:Over 30% of Respondents Say Natural Diamond Unimportant
  57. Pantone’s 2022 Colour of the Year: Very Peri
  58. Phillips Jewellery Auctions Fetch over HK$181 Million
  59. The World’s First Pure Gold Castle of Magical Dreams by CHOW TAI FOOK
  60. Jewellery Sales Jumped 78% During the Thanksgiving Holiday
  61. Gem Auctions DMCC’s Debut Auction Successful
  62. Cartier’s Christmas Tree Lights Up the City with Love and Hope
  63. Rediscovering Lacloche in Hong Kong
  64. Blue diamonds to lead Christie’s HK autumn sale
  65. JMA show to stage next Thursday
  66. HK auction to help Cambodian kids
  67. Basel fair cancelled again
  68. HKDI show to continue in Dec
  69. Gemfields sells 7,500-carat emerald for good
  70. Sustainability is key to diamond purchases, a report says
  71. Christie’s Geneva jewellery sale fetches CHF53.7m
  72. Cibjo forms working group on fei cui standards
  73. Only Watch raises CHF30m for DMD research
Read More...


HIGHLIGHT

  1. US market unfolds changes and potential
  2. The queen of gems, the gem of queens
  3. Classics return

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  • Sarita Wong and her award-winning 'Young Phoenix’ bracelet-ring

Jewellery preserves significances in life

 

Loupe designers-in-residence series

 

Sarita Jewellery, the namesake brand of Hong Kong jewellery designer Sarita Wong launched in 2016, aspires to provide customers with made-to-order fine jewellery rich in both intrinsic and emotional values. Set in K-gold with natural gemstones, her jewellery mostly comes in multi-functional, a key element well-received by her young clientele who crave personality and self-expression. The bourgeoning brand has been gaining strength and popularity in a mere four years’ time by keeping customers engaged on social media with frequent updates on new collections and brand news.

Instead of entering her family jewellery business, Sarita Wong chose to develop her career in finance and banking after graduated from university. An ardent lover of painting, she began to design jewellery for friends in her leisure time. Her incredible work soon received wide praise which was followed by an influx of new orders. The idea of starting her own jewellery business arose. Now a professional gemmologist, she has a gemmology certificate from British FGA (Gem-A) and is a graduate gemmologist of the Gemmological Institute of America (GIA).

Wong sets her heart on providing customers with jewellery that evokes fond memories. She said: “I hope every time they put my jewellery on, something sweet may be brought to mind, whether be it the occasion of graduation, engagement, marriage or newborn. Attaching an important stage of life to jewellery adds value to the gem. Customers long for something unique and personal.”

Young, sleek, graceful, feminine and multi-functional are among the features of Wong’s jewellery. She said: “I am passionate about versatile designs. For instance, an earring can become a brooch; when it comes with a small part, it can be a necklace. A ring can transform to be a pendant, or a brooch with an add-on component.” Multi-purpose jewels offer great value for money. They can be worn to match with different moods and occasions as a statement piece that elevates the level of individuality.

Family enterprise C D Company Ltd has provided staunch support for Sarita Wong in terms of craftsmanship and sourcing. “Our master goldsmiths and experienced merchandisers have given me a hand in jewellery making and stone matching, especially when I was new to the industry.”

When asked about the unforgettable moments over the last four years, she said it goes to the experience of taking part in design contests. Her ‘Young Phoenix’ bracelet-ring was awarded Open Group II – Merit and My Favourite Jewelry Design Award at JMA International Jewelry Design Competition 2018. The same design also won the best of brand concept expression at another contest. She said: “I am particularly thrilled to have won My Favourite Jewelry Design Award which was the result of ‘one person, one vote’ during the exhibition.”

To become a selected designer under Loupe’s Design Residency Programme initiated by Chow Tai Fook comes as another extraordinary experience for Sarita Wong. She joined the programme in mid-2019. “During the residency period, we were exposed to a wide array of knowledge and skills in jewellery design, craftsmanship, marketing, selling and brand building under the guidance of industry veterans from Chow Tai Fook. It enables me to better communicate with my craftsmen, especially when my design involves a number of intricate mechanism and parts,” she said.

She was also grateful for being able to receive the hands-on training during a visit to Chow Tai Fook’s factory in Panyu, China. She said: “We were assigned to work on the bench. The exquisite filigree technique was just enlightening. It takes the quality of our craftsmanship to the next level. We were also excited to witness the diamond-cutting process. It was phenomenal.”

Besides technical support, the Loupe initiative also provides the emerging talents with an opportunity to introduce their products to the public and maximise their exposure and elevate the brand image. For Sarita Wong, her designs are now being showcased at several locations including the Loupe headquarters at PMQ in Sheung Wan, a couple of Chow Tai Fook’s experience stores and K11 Musea in Tsimshatsui.

When it comes to business promotion, Sarita Jewellery considers Facebook and Instagram the prime marketing channels. According to data analysis, Wong said, Facebook sees a higher chance of closing deals, while Instagram is a more effective platform for product promotion and brand building. She has been striving to keep customers’ fingers on the pulse of her brand by constantly making new posts on social media.

This year, quite a few wedding ceremonies have been postponed amidst the pandemic. Sarita Wong looks forward to seeing more weddings next year. To capitalise on such a business opportunity, she has planned to collaborate with wedding planners and calligraphy artists. She said: “I believe that the sleek and graceful design of my wedding jewellery shall go well with calligraphy in terms of packaging or engraving.”

Speaking of design trends in future, Wong says unique, storytelling and multi-functional designs will be the mainstream styles. Besides, influenced by auctions, people are reaching out to fancy-coloured and fancy-shaped diamonds. (Photo courtesy: Sarita Jewellery)

 

     

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