| Hong Kong Jewellery 香港珠寶
News & Highlight


  1. Q1 Gold Jewellery Demand Soft, Says WGC
  2. Jewellery Buying Groups Formed New Global Alliance
  3. Singapore to Host Jewellery & Gem World 2022
  4. ‘Wonder Woman’ Gal Gadot Premiered in Tiffany’s 2022 High Jewellery Collection
  5. Christie’s to Auction ‘The Light of Africa’ for $18M in June
  6. New Board of Directors were elected to Jewellery Exporters Association of Turkey
  7. Oroarezzo back with Première Competition
  8. ‘De Beers Blue’ auctions US$57.5M at Sotheby’s
  9. CTF launches Mother’s Day collection
  10. Jewelers of America Announces The 2022 CASE Award Winners
  11. De Beers: Diamond Businesses Staying Cautious About Business Expectations
  12. Synthetic Alexandrite Pioneer David Patterson Dies at 89
  14. Rebecca Foerster Appointed As President of Hearts On Fire
  15. US Steps Up Sanctions Against Alrosa
  16. PGI Study Findings: Consumers Have Different Interpretations of Sustainability
  17. Irving Wong Appointed as Pandora’s General Manager For China
  18. Rolex’s 6 New Watches Unveiled at Watches & Wonders Geneva
  19. Sixième Sens par Cartier High Jewellery: Heteractis Ring
  20. Will Russian Diamond Ban Help Foster Lab-Grown Diamond Business?
  21. Press Release: Ariana DeBose, Hunter Schafer and Zoey Deutch Shine in De Beers Jewellers at the Vani
  22. Press Release: Ariana DeBose, Hunter Schafer and Zoey Deutch Shine in De Beers Jewellers at the Vani
  23. JEWELLERY GENEVA Takes Place between 30 March and 3 April 2022
  24. Christie’s Presents 228 carat White Dimond
  25. Gold Bar Integrity Programme to be Implemented
  27. Early Spring Fashion for Natural Diamonds
  28. Jennifer Garner Shines in De Beers Jewellers at the Premiere in New York
  29. To celebrate its 15th anniversary, “Cartier Women’s Initiative Impact Report”
  30. American Gem Trade Association Announces Partnership with JCK Show Again
  31. Chow Tai Fook and Canada's Mountain Province Diamonds Sign Supply Agreement
  32. Registration Is Open for 2022 JCK Show
  33. Alrosa Caught Up in U.S. Sanctions
  34. Tawhid Abdullah Receives Lifetime Achievement Award
  35. The Largest Blue Diamond Appears at Sotheby’s Auction
  36. Price Rise for Nearly 90% Of Fancy Colour Last Year
  37. Dickson Yewn’s Collectibles Given for Sotheby’s Charity Auction
  38. De Beers Boosts Production
  39. Watches & Wonders Geneva To Be Held In Hybrid Format
  40. Jewellery, Gem & Technology Dubai to Debut February
  41. Hong Kong Losing its Dominance as the World's Largest Watch Market
  42. Gift Guide for CNY
  43. Press Release: Sotheby’s Announces New Appointments To Luxury Team In ASsia
  44. Georg Jensen Becomes a Certified Member of RJC
  45. 555.55-carat Black Dimond Unveiled at Sotheby’s Auction
  46. GIA Appoints Anna Martin as SVP for Institute, Industry Relations
  47. Alrosa Boosts Direct Sales of Fancy Diamonds to Investors
  48. CIBJO General Assembly postponed to March 17 and 18, 2022
  49. 7,525 Carat Emerald Discovered
  50. Karl Lagerfeld Jewellery Collections to Shine
  51. Diamonds Travel To The Space
  52. Vicenzaoro January postponed to March
  53. America’s Youngest Jeweller Starts Business via Instagram
  54. Concerns over conflict gold arise again
  55. The 1st International Gemstone & Diamond Trade Summit Wraps Up in Macao
  56. The Knot’s Study:Over 30% of Respondents Say Natural Diamond Unimportant
  57. Pantone’s 2022 Colour of the Year: Very Peri
  58. Phillips Jewellery Auctions Fetch over HK$181 Million
  59. The World’s First Pure Gold Castle of Magical Dreams by CHOW TAI FOOK
  60. Jewellery Sales Jumped 78% During the Thanksgiving Holiday
  61. Gem Auctions DMCC’s Debut Auction Successful
  62. Cartier’s Christmas Tree Lights Up the City with Love and Hope
  63. Rediscovering Lacloche in Hong Kong
  64. Blue diamonds to lead Christie’s HK autumn sale
  65. JMA show to stage next Thursday
  66. HK auction to help Cambodian kids
  67. Basel fair cancelled again
  68. HKDI show to continue in Dec
  69. Gemfields sells 7,500-carat emerald for good
  70. Sustainability is key to diamond purchases, a report says
  71. Christie’s Geneva jewellery sale fetches CHF53.7m
  72. Cibjo forms working group on fei cui standards
  73. Only Watch raises CHF30m for DMD research


  1. US market unfolds changes and potential
  2. The queen of gems, the gem of queens
  3. Classics return


  • Natural Diamond Council (NDC) CEO David Kellie
  • According to the ‘Style Collective: Trend Report’, gypsy set natural diamond ring is a perfect setting for today’s lifestyle and a great alternative to the classic prong setting.

Interview with David Kellie, NDC CEO

The Diamond Producers Association (DPA) launched by seven mining companies, including De Beers and Alrosa, has rebranded into Natural Diamond Council (NDC) to continue its mission to promote natural diamond. David Kellie, a marketing veteran who was head of Watches of Switzerland in the United States and held 14 years of various leadership roles at Ralph Lauren, has taken over Jean-Marc Lieberherr’s position as CEO to bring his precious insight into diamond marketing. Hong Kong Jewellery is pleased to have David Kellie to share his views and plans.


HKJM: Hong Kong Jewellery

DK: David Kellie


What inspired DPA’s rebranding?

We want to create a laser focus on what we represent, which is the natural diamond industry. As the world revolves around fast-paced digital communication, the new name speaks in a straightforward and simple way. The millennial generation now accounts for 29 percent of the global population. They have a great deal of learning platforms to have a better understanding of the products they are about to buy. We provide a platform to offer a new perspective and share values of the incredible products that the industry creates with them.


How do your prior experience in marketing timepieces and fashion prepare you for the new role?

The success in both the fashion and luxury watch industries has been built upon strong and emotional narratives focusing on desirable lifestyle and craftsmanship. Diamonds connect in much the same way, with even stronger narratives. There is a considerable potential to grow the diamond jewellery market if we learn from the best practices of the fashion and Swiss watch industries, particularly in the digital environment.


What do you think are the biggest challenges the jewellery industry will face? What opportunities have however opened up for the diamond industry?

The current economic climate creates unprecedented challenges for the luxury industry. Global diamond jewellery retail sales in the first half of 2020 declined in the light of shopping mall lockdowns and quarantine measures around the world, yet we foresee a potential surge in luxury good purchase is around the corner. The COVID-19 crisis has reminded people to treasure bonds in their lives. As the economy improves, customers will purchase luxury goods that celebrate commemorative relationships with friends and loved ones. Natural diamonds hold such emotional appeal. 


Why has NDC targeted millennial as one of the major audiences?

Millennial has robust purchasing power. Based on our observation, more and more young female consumers aged between 20-25 years old in China would purchase their first diamond jewellery to commemorate milestone in their life, such as first job, first promotion, first bonus etc.


How has customer behaviour changed? What purchasing experience is customers looking for? 

Diamond industry analyst Paul Zimnisky predicted there is pent-up demand in luxury goods purchase awaiting release. In place of travelling and other experiences, millennial and Gen Z consumers treat themselves with luxury goods amidst coronavirus associated lockdown and travel restrictions. Customers will prefer products with a focus on quality and authenticity over quantity.


What B2B and B2C initiatives have been and will be launched?

NDC has launched a new website Only Natural Diamonds (OND). It functions as a resource portal for diamond professionals providing easy access to industry resources, customisable marketing materials, e-learning programs, and latest industry news.


OND also serves as an educational hub which contains need-to-know facts before purchasing diamond jewellery. It is divided into five categories: ‘Epic Diamonds’, ‘Hollywood & Pop Culture’, ‘Love & Diamonds’, ‘Diamonds 101’ and ‘Inside the Diamond World’. Insightful articles written by jewellery editorial veterans such as Jill Newman, Marion Fasel and Carol Woolton has been released regularly. 


Biannually, diamond jewellery trend forecasting entitled ‘Style Collective: Trend Report’ launched as a trend guide for retailers for the upcoming season and a reference for consumers in search of styling tips. This September, we invited Jill Newman, jewellery influencer Katerina Perez, Hollywood fashion stylist Cristina Ehrlich, Moda Operandi market director Will Kahn and British Vogue jewellery and watch director Rachel Garrahan co-publish the report.


Customers nowadays have a high level of awareness of sustainable development. They prefer brands that embody environmental responsibility and share the same ethical and social value. OND will reveal sustainable and ethical practices of the producers.


Since the debut of OND on 1 June, we have seen a greater-than-expected consumer engagement rate. The daily traffic in July was 20 times more than a year ago. Social media engagement are 30 times higher. We are now speaking to millions of potential consumers every day. OND will inspire and inform consumers around the world about the values and heritage of natural diamonds, as well as promoting innovations happening in the global diamond industry.

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