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News

  1. Q1 Gold Jewellery Demand Soft, Says WGC
  2. Jewellery Buying Groups Formed New Global Alliance
  3. Singapore to Host Jewellery & Gem World 2022
  4. ‘Wonder Woman’ Gal Gadot Premiered in Tiffany’s 2022 High Jewellery Collection
  5. Christie’s to Auction ‘The Light of Africa’ for $18M in June
  6. New Board of Directors were elected to Jewellery Exporters Association of Turkey
  7. Oroarezzo back with Première Competition
  8. ‘De Beers Blue’ auctions US$57.5M at Sotheby’s
  9. CTF launches Mother’s Day collection
  10. Jewelers of America Announces The 2022 CASE Award Winners
  11. De Beers: Diamond Businesses Staying Cautious About Business Expectations
  12. Synthetic Alexandrite Pioneer David Patterson Dies at 89
  13. 205 CARAT FANCY INTENSE YELLOW DIAMOND GENEVA MAGNIFICENT JEWELS | 11 MAY 2022
  14. Rebecca Foerster Appointed As President of Hearts On Fire
  15. US Steps Up Sanctions Against Alrosa
  16. PGI Study Findings: Consumers Have Different Interpretations of Sustainability
  17. Irving Wong Appointed as Pandora’s General Manager For China
  18. Rolex’s 6 New Watches Unveiled at Watches & Wonders Geneva
  19. Sixième Sens par Cartier High Jewellery: Heteractis Ring
  20. Will Russian Diamond Ban Help Foster Lab-Grown Diamond Business?
  21. Press Release: Ariana DeBose, Hunter Schafer and Zoey Deutch Shine in De Beers Jewellers at the Vani
  22. Press Release: Ariana DeBose, Hunter Schafer and Zoey Deutch Shine in De Beers Jewellers at the Vani
  23. JEWELLERY GENEVA Takes Place between 30 March and 3 April 2022
  24. Christie’s Presents 228 carat White Dimond
  25. Gold Bar Integrity Programme to be Implemented
  26. Press Release: BONHAMS ANNOUNCES ACQUISITION OF BRUUN RASMUSSEN AUCTIONEERS – DENMARK’S LEADING AUCT
  27. Early Spring Fashion for Natural Diamonds
  28. Jennifer Garner Shines in De Beers Jewellers at the Premiere in New York
  29. To celebrate its 15th anniversary, “Cartier Women’s Initiative Impact Report”
  30. American Gem Trade Association Announces Partnership with JCK Show Again
  31. Chow Tai Fook and Canada's Mountain Province Diamonds Sign Supply Agreement
  32. Registration Is Open for 2022 JCK Show
  33. Alrosa Caught Up in U.S. Sanctions
  34. Tawhid Abdullah Receives Lifetime Achievement Award
  35. The Largest Blue Diamond Appears at Sotheby’s Auction
  36. Price Rise for Nearly 90% Of Fancy Colour Last Year
  37. Dickson Yewn’s Collectibles Given for Sotheby’s Charity Auction
  38. De Beers Boosts Production
  39. Watches & Wonders Geneva To Be Held In Hybrid Format
  40. Jewellery, Gem & Technology Dubai to Debut February
  41. Hong Kong Losing its Dominance as the World's Largest Watch Market
  42. Gift Guide for CNY
  43. Press Release: Sotheby’s Announces New Appointments To Luxury Team In ASsia
  44. Georg Jensen Becomes a Certified Member of RJC
  45. 555.55-carat Black Dimond Unveiled at Sotheby’s Auction
  46. GIA Appoints Anna Martin as SVP for Institute, Industry Relations
  47. Alrosa Boosts Direct Sales of Fancy Diamonds to Investors
  48. CIBJO General Assembly postponed to March 17 and 18, 2022
  49. 7,525 Carat Emerald Discovered
  50. Karl Lagerfeld Jewellery Collections to Shine
  51. Diamonds Travel To The Space
  52. Vicenzaoro January postponed to March
  53. America’s Youngest Jeweller Starts Business via Instagram
  54. Concerns over conflict gold arise again
  55. The 1st International Gemstone & Diamond Trade Summit Wraps Up in Macao
  56. The Knot’s Study:Over 30% of Respondents Say Natural Diamond Unimportant
  57. Pantone’s 2022 Colour of the Year: Very Peri
  58. Phillips Jewellery Auctions Fetch over HK$181 Million
  59. The World’s First Pure Gold Castle of Magical Dreams by CHOW TAI FOOK
  60. Jewellery Sales Jumped 78% During the Thanksgiving Holiday
  61. Gem Auctions DMCC’s Debut Auction Successful
  62. Cartier’s Christmas Tree Lights Up the City with Love and Hope
  63. Rediscovering Lacloche in Hong Kong
  64. Blue diamonds to lead Christie’s HK autumn sale
  65. JMA show to stage next Thursday
  66. HK auction to help Cambodian kids
  67. Basel fair cancelled again
  68. HKDI show to continue in Dec
  69. Gemfields sells 7,500-carat emerald for good
  70. Sustainability is key to diamond purchases, a report says
  71. Christie’s Geneva jewellery sale fetches CHF53.7m
  72. Cibjo forms working group on fei cui standards
  73. Only Watch raises CHF30m for DMD research
Read More...


HIGHLIGHT

  1. US market unfolds changes and potential
  2. The queen of gems, the gem of queens
  3. Classics return

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  • Dr Nien Dak Sze, K S Sze & Sons’ chairman and general manager
  • K S Sze & Sons is the first local jeweller being invited to open a boutique at Mandarin Oriental.
  • The boutique at Landmark Prince’s
  • The showroom ‘House of Venus’ at Alexandra House
  • Tahitian pearl strand size from 17.6 mm to 15.5 mm
  • Exceptional undrilled white South Sea pearl strand size from 20 mm to 17 mm
  • Fei cui and diamond brooch accented with rubies and yellow sapphires
  • Camellia Flower brooch set with yellow diamond slices and diamonds.
  • Enormous buddha pendant by Edward Chiu featuring black fei cui, rubies and diamonds

A century of heritage and innovation

K S Sze & Sons, a trailblazer for customised jewellery in Hong Kong, started providing customers with personalised jewellery design early in the 1960s. Now operating two boutiques and a showroom in the prime areas in Central, the company has been experiencing continuous growth over the years thanks to its exquisite craftsmanship, innovative design and exceptional services. At a recent chat with Hong Kong Jewellery, company chairman and general manager Dr Nien Dak Sze talked about the landmarks in the 100-year development, future plans and pearls as a unique part of the company.

 

Dr Sze’s father K S Sze started his career in the jewellery industry in the 1920s. He established 原豐珠寶 specialising in pearl jewellery. During the Chinese civil war, he moved to Hong Kong where he set up K S Sze & Sons. “Literally, we started everything on pearls. In the 1930s, cultured pearls provided the jewellery market with constant supply of pearls owing to the mature technology of pearl cultivation at that time. Capitalising on the pearl trend, my dad launched upscale cultured pearl jewellery which met with overwhelming responses. He moved southward to Hong Kong with his family when the civil war in mainland China broke out. That was when he established K S Sze & Sons in the city.”

 

To start off in a new place, K S Sze displayed and sold his pearl jewellery in showcases. It was not until 1963 when he was invited by the just-launched Mandarin Oriental to open a shop there. And they were the only jewellery tenant being invited. According to Dr Sze, the ideal location attracted excellent traffic of quality customers. He said: “Our one-of-a-kind quality design has always created positive word-of-mouth. In 1960s we already offered customers “one-piece-only” customised jewellery which laid the foundation for personalised jewellery in Hong Kong.”

 

After years of solid growth, K S Sze & Sons diversified its product categories to fine jewellery set with rubies, sapphires, emeralds and diamonds in the 1970s. The period marked the golden era of K S Sze & Sons, according to Dr Sze.

 

In the 1980s, it witnessed an influx of international jewellery brands who came with comprehensive marketing strategies and effective media promotions which posed challenges to local jewellers in Hong Kong. “Since then, we saw a broadened distribution channels for jewellery in Hong Kong, including local independent jewellery shops, overseas brands, local retail chains, jewellery shows, auctions, etc,” Dr Sze said.

 

Apart from in-house designs and customised jewellery, K S Sze & Sons also carries several renowned international brands including Fabergé and Vhernier.  Dr Sze said: “Authentic antique jewellery also comes as an indispensable part of our core business. Some of the superb techniques and craftsmanship of the old master goldsmiths embedded in antique jewellery have already been extinct. Antique jewellery seems to be the only medium to cherish the everlasting beauty of the lost mastery. This particular segment has registered over 10 percent growth every year,” he added.

 

Over the years, K S Sze & Sons has boasted an enviable clientele of international political dignitaries and Hollywood stars including governor of Hong Kong Sir Robert (Robin) Brown Black, Charles Chaplin, Laurence Harvey, Princess of Wales Diana, cellist Yo-Yo Ma, etc.

 

K S Sze & Sons believes in the word-of-mouth approach to sustaining customers’ loyalty with magnificent products and professional services. In the new era of e-commerce and consumption pattern changes, Dr Sze says the company needs to review its marketing approach to keep pace with trends.

 

“Nearly 95 percent of our customers are regulars, with a very small number walk-in. We’re glad to have a group of extremely loyal customers, some of them have been with us for 40 years. Nevertheless, we have to reach out to new customers to offset the burden of surging operation costs and shrinking base of old customers. In this regard, we would gear up for product development, promotion and marketing,” he said.

 

The above-said initiatives are in fact among K S Sze & Sons’ plans for its approaching 100th anniversary celebration. According to Dr Sze, they are seriously working on social media in a hope to keep younger customers abreast of the news on products and company activities, while stimulating the interaction with them. Besides, the company hopes to boost the public’s interest in their jewellery via various online and offline channels. In view of product development, Dr Sze says they aspire to develop signature designs for everyone, which is the successful approach being taken by international brands.

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