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News

  1. Q1 Gold Jewellery Demand Soft, Says WGC
  2. Jewellery Buying Groups Formed New Global Alliance
  3. Singapore to Host Jewellery & Gem World 2022
  4. ‘Wonder Woman’ Gal Gadot Premiered in Tiffany’s 2022 High Jewellery Collection
  5. Christie’s to Auction ‘The Light of Africa’ for $18M in June
  6. New Board of Directors were elected to Jewellery Exporters Association of Turkey
  7. Oroarezzo back with Première Competition
  8. ‘De Beers Blue’ auctions US$57.5M at Sotheby’s
  9. CTF launches Mother’s Day collection
  10. Jewelers of America Announces The 2022 CASE Award Winners
  11. De Beers: Diamond Businesses Staying Cautious About Business Expectations
  12. Synthetic Alexandrite Pioneer David Patterson Dies at 89
  13. 205 CARAT FANCY INTENSE YELLOW DIAMOND GENEVA MAGNIFICENT JEWELS | 11 MAY 2022
  14. Rebecca Foerster Appointed As President of Hearts On Fire
  15. US Steps Up Sanctions Against Alrosa
  16. PGI Study Findings: Consumers Have Different Interpretations of Sustainability
  17. Irving Wong Appointed as Pandora’s General Manager For China
  18. Rolex’s 6 New Watches Unveiled at Watches & Wonders Geneva
  19. Sixième Sens par Cartier High Jewellery: Heteractis Ring
  20. Will Russian Diamond Ban Help Foster Lab-Grown Diamond Business?
  21. Press Release: Ariana DeBose, Hunter Schafer and Zoey Deutch Shine in De Beers Jewellers at the Vani
  22. Press Release: Ariana DeBose, Hunter Schafer and Zoey Deutch Shine in De Beers Jewellers at the Vani
  23. JEWELLERY GENEVA Takes Place between 30 March and 3 April 2022
  24. Christie’s Presents 228 carat White Dimond
  25. Gold Bar Integrity Programme to be Implemented
  26. Press Release: BONHAMS ANNOUNCES ACQUISITION OF BRUUN RASMUSSEN AUCTIONEERS – DENMARK’S LEADING AUCT
  27. Early Spring Fashion for Natural Diamonds
  28. Jennifer Garner Shines in De Beers Jewellers at the Premiere in New York
  29. To celebrate its 15th anniversary, “Cartier Women’s Initiative Impact Report”
  30. American Gem Trade Association Announces Partnership with JCK Show Again
  31. Chow Tai Fook and Canada's Mountain Province Diamonds Sign Supply Agreement
  32. Registration Is Open for 2022 JCK Show
  33. Alrosa Caught Up in U.S. Sanctions
  34. Tawhid Abdullah Receives Lifetime Achievement Award
  35. The Largest Blue Diamond Appears at Sotheby’s Auction
  36. Price Rise for Nearly 90% Of Fancy Colour Last Year
  37. Dickson Yewn’s Collectibles Given for Sotheby’s Charity Auction
  38. De Beers Boosts Production
  39. Watches & Wonders Geneva To Be Held In Hybrid Format
  40. Jewellery, Gem & Technology Dubai to Debut February
  41. Hong Kong Losing its Dominance as the World's Largest Watch Market
  42. Gift Guide for CNY
  43. Press Release: Sotheby’s Announces New Appointments To Luxury Team In ASsia
  44. Georg Jensen Becomes a Certified Member of RJC
  45. 555.55-carat Black Dimond Unveiled at Sotheby’s Auction
  46. GIA Appoints Anna Martin as SVP for Institute, Industry Relations
  47. Alrosa Boosts Direct Sales of Fancy Diamonds to Investors
  48. CIBJO General Assembly postponed to March 17 and 18, 2022
  49. 7,525 Carat Emerald Discovered
  50. Karl Lagerfeld Jewellery Collections to Shine
  51. Diamonds Travel To The Space
  52. Vicenzaoro January postponed to March
  53. America’s Youngest Jeweller Starts Business via Instagram
  54. Concerns over conflict gold arise again
  55. The 1st International Gemstone & Diamond Trade Summit Wraps Up in Macao
  56. The Knot’s Study:Over 30% of Respondents Say Natural Diamond Unimportant
  57. Pantone’s 2022 Colour of the Year: Very Peri
  58. Phillips Jewellery Auctions Fetch over HK$181 Million
  59. The World’s First Pure Gold Castle of Magical Dreams by CHOW TAI FOOK
  60. Jewellery Sales Jumped 78% During the Thanksgiving Holiday
  61. Gem Auctions DMCC’s Debut Auction Successful
  62. Cartier’s Christmas Tree Lights Up the City with Love and Hope
  63. Rediscovering Lacloche in Hong Kong
  64. Blue diamonds to lead Christie’s HK autumn sale
  65. JMA show to stage next Thursday
  66. HK auction to help Cambodian kids
  67. Basel fair cancelled again
  68. HKDI show to continue in Dec
  69. Gemfields sells 7,500-carat emerald for good
  70. Sustainability is key to diamond purchases, a report says
  71. Christie’s Geneva jewellery sale fetches CHF53.7m
  72. Cibjo forms working group on fei cui standards
  73. Only Watch raises CHF30m for DMD research
Read More...


HIGHLIGHT

  1. US market unfolds changes and potential
  2. The queen of gems, the gem of queens
  3. Classics return

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  • Secret Necklace
  • Save Palawan Seas Foundation provides education on conservation and sustainable livelihood practices to the local pearl farming community.
  • Bird's-eye view of pearl farms
  • Pearl farming underwater

Sustainable luxury

As the fluid octagonal outline of its new emblem suggests, Jewelmer is committed to sustaining the harmonious synergy flowing through its golden South Sea pearl farms in the Philippines, while striving to preserve the marine environment and benefit the communities. Hong Kong Jewellery has recently talked with Jacques Christophe Branellec, executive vice president and deputy CEO of the luxury brand, to learn more about its sustainable new universe beyond the celebration of its 40th anniversary this year.

Jewelmer has evolved to be a leading producer of golden South Sea pearls with major farming activities in the Palawan province since 1979. The success is owed to the brand’s natural bond with Mother Nature.

“Our pearl farms are located in Palawan, which is hailed as our country’s last frontier and one of the world’s most pristine environments. For us at Jewelmer, having an affinity with nature is a key factor in producing the rare golden South Sea pearl,” said Branellec.

“Pearls are the only living gems coming from a living organism. It is important to prioritise quality over volume and give emphasis to the natural character of pearls. We have this philosophy that we cannot create the perfect pearl. We can only nurture the environment that will create it. We are humbled by the fact that, in what we do, we have had the opportunity not only to drive the pearl industry forward, but to make a lasting impact in the state of the environment. This enterprise allows us to create a community where man works in harmony with nature,” he added.

Considered as bio-generators, pearl farms help cultivate in the richness of marine life without depleting the surrounding natural resources. In 2006, Jewelmer established the Save Palawan Seas Foundation in a bid to provide long-term conservation strategies for Palawan’s marine environment and alternative resources of livelihood for its coastal communities, through a wide array of activities including seaweed farming, coral reforestation, tree-planting and handicraft training.

“We are grateful that our operations have created a positive ripple effect that extends well beyond the workers of the farms reaching even the outlying communities.”

“If the pearl depends on the environment, the growth of our brand is also brought about by the many communities and partners that have supported us through the years. The golden pearl’s success is the achievement of many people working together to reach one goal,” said Branellec.

In fact, pearl farming, from the birth of the Pinctada Maxima to the emergence of a golden South Sea pearl, involves as many as 377 steps spanning over five years. The process benefits the communities whose livelihood is dependent on the sea to survive.

Jewelmer prides itself upon the golden pearl, the national gem of the Philippines. So do the nation as well as the people. According to Branellec, Jewelmer not only represents golden South Sea pearls, but also the Philippines and the story of the country. “The pearl is a testament to the excellence that the Filipinos are capable of achieving when we work together, and when we work in harmony with the environment. The golden pearl is a tangible heritage we impart to generations,” he said.

Among the largest and most valuable pearls produced today, the Philippines South Sea pearl is particularly one of the most sought-after pearl category in the world as it is known for its rarity, unparallel sizes, naturally warm and golden tones and unique soft lustre by collectors, connoisseurs and fashion-forward aficionados. 

The sustainable and controlled production of quality golden South Sea pearls have effectively kept the market prices on a stably upward trend. “The good quality of the golden pearl has been able to retain its value and this is why it is valuable and important for us to keep the quality and its lustrous colour to be able to produce the best in the world,” Branellec said. “We are confident with the strength of the golden pearl category, due to the continued high demand, stable prices and limited production volume.”

The celebration of 40 years of perseverance and determination in pearl farming, maritime environment preservation and local community care only marks the beginning of a new chapter in the history of Jewelmer, a sustainable luxury brand who aspires to strengthen its long-term beneficial relationships with the nature, the nation and the people. (Photo courtesy: Jewelmer)

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