| Hong Kong Jewellery 香港珠寶
News & Highlight


  1. Q1 Gold Jewellery Demand Soft, Says WGC
  2. Jewellery Buying Groups Formed New Global Alliance
  3. Singapore to Host Jewellery & Gem World 2022
  4. ‘Wonder Woman’ Gal Gadot Premiered in Tiffany’s 2022 High Jewellery Collection
  5. Christie’s to Auction ‘The Light of Africa’ for $18M in June
  6. New Board of Directors were elected to Jewellery Exporters Association of Turkey
  7. Oroarezzo back with Première Competition
  8. ‘De Beers Blue’ auctions US$57.5M at Sotheby’s
  9. CTF launches Mother’s Day collection
  10. Jewelers of America Announces The 2022 CASE Award Winners
  11. De Beers: Diamond Businesses Staying Cautious About Business Expectations
  12. Synthetic Alexandrite Pioneer David Patterson Dies at 89
  14. Rebecca Foerster Appointed As President of Hearts On Fire
  15. US Steps Up Sanctions Against Alrosa
  16. PGI Study Findings: Consumers Have Different Interpretations of Sustainability
  17. Irving Wong Appointed as Pandora’s General Manager For China
  18. Rolex’s 6 New Watches Unveiled at Watches & Wonders Geneva
  19. Sixième Sens par Cartier High Jewellery: Heteractis Ring
  20. Will Russian Diamond Ban Help Foster Lab-Grown Diamond Business?
  21. Press Release: Ariana DeBose, Hunter Schafer and Zoey Deutch Shine in De Beers Jewellers at the Vani
  22. Press Release: Ariana DeBose, Hunter Schafer and Zoey Deutch Shine in De Beers Jewellers at the Vani
  23. JEWELLERY GENEVA Takes Place between 30 March and 3 April 2022
  24. Christie’s Presents 228 carat White Dimond
  25. Gold Bar Integrity Programme to be Implemented
  27. Early Spring Fashion for Natural Diamonds
  28. Jennifer Garner Shines in De Beers Jewellers at the Premiere in New York
  29. To celebrate its 15th anniversary, “Cartier Women’s Initiative Impact Report”
  30. American Gem Trade Association Announces Partnership with JCK Show Again
  31. Chow Tai Fook and Canada's Mountain Province Diamonds Sign Supply Agreement
  32. Registration Is Open for 2022 JCK Show
  33. Alrosa Caught Up in U.S. Sanctions
  34. Tawhid Abdullah Receives Lifetime Achievement Award
  35. The Largest Blue Diamond Appears at Sotheby’s Auction
  36. Price Rise for Nearly 90% Of Fancy Colour Last Year
  37. Dickson Yewn’s Collectibles Given for Sotheby’s Charity Auction
  38. De Beers Boosts Production
  39. Watches & Wonders Geneva To Be Held In Hybrid Format
  40. Jewellery, Gem & Technology Dubai to Debut February
  41. Hong Kong Losing its Dominance as the World's Largest Watch Market
  42. Gift Guide for CNY
  43. Press Release: Sotheby’s Announces New Appointments To Luxury Team In ASsia
  44. Georg Jensen Becomes a Certified Member of RJC
  45. 555.55-carat Black Dimond Unveiled at Sotheby’s Auction
  46. GIA Appoints Anna Martin as SVP for Institute, Industry Relations
  47. Alrosa Boosts Direct Sales of Fancy Diamonds to Investors
  48. CIBJO General Assembly postponed to March 17 and 18, 2022
  49. 7,525 Carat Emerald Discovered
  50. Karl Lagerfeld Jewellery Collections to Shine
  51. Diamonds Travel To The Space
  52. Vicenzaoro January postponed to March
  53. America’s Youngest Jeweller Starts Business via Instagram
  54. Concerns over conflict gold arise again
  55. The 1st International Gemstone & Diamond Trade Summit Wraps Up in Macao
  56. The Knot’s Study:Over 30% of Respondents Say Natural Diamond Unimportant
  57. Pantone’s 2022 Colour of the Year: Very Peri
  58. Phillips Jewellery Auctions Fetch over HK$181 Million
  59. The World’s First Pure Gold Castle of Magical Dreams by CHOW TAI FOOK
  60. Jewellery Sales Jumped 78% During the Thanksgiving Holiday
  61. Gem Auctions DMCC’s Debut Auction Successful
  62. Cartier’s Christmas Tree Lights Up the City with Love and Hope
  63. Rediscovering Lacloche in Hong Kong
  64. Blue diamonds to lead Christie’s HK autumn sale
  65. JMA show to stage next Thursday
  66. HK auction to help Cambodian kids
  67. Basel fair cancelled again
  68. HKDI show to continue in Dec
  69. Gemfields sells 7,500-carat emerald for good
  70. Sustainability is key to diamond purchases, a report says
  71. Christie’s Geneva jewellery sale fetches CHF53.7m
  72. Cibjo forms working group on fei cui standards
  73. Only Watch raises CHF30m for DMD research


  1. US market unfolds changes and potential
  2. The queen of gems, the gem of queens
  3. Classics return


  • Tim Schlick, PGI’s chief strategy officer
  • Platinum bridal jewellery promotion in China
  • Platinum jewellery showcase at Courture show in the States
  • Platinum necklace

Interview with Tim Schlick, chief strategy officer of PGI

tinum jewellery retail sales in 2017 fared better than gold jewellery in general, with three of the four core markets posting remarkable growth, according to the 2017 Platinum Jewellery Business Review published by the Platinum Guild International (PGI) in May 2018. Hong Kong Jewellery has recently talked with the association’s chief strategy officer Tim Schlick on the major findings of the report, the pressing issues facing the industry, and the dynamics in Japan, the United States, China and India.


HKJM: Hong Kong Jewellery

TS: Tim Schlick


HKJM: China is the only core market that saw a drop in platinum jewellery sales last year. 

TS: Last year was challenging for China. It was mostly because of the overall weight-based pricing dynamics. Around 75 percent of platinum jewellery in China are sold by weight. Most of them are generic products with a simple design. However, consumers have increasingly demanded innovative and sophisticated jewellery that tells a story. We want to change it. Many retailers are trying to move away from weight-based pricing toward branded propositions. And that will take some time. We estimate a three- to eight-percent drop in retail sales in 2018. China remains to be our most important market by far.


HKJM: But platinum is still a preferred metal in China’s bridal segment.

TS: People really resonate platinum as the love metal. This year we want to extend our strong hold of bridal jewellery in China. PGI has recently launched a successful TV commercial in China as part of the bridal campaign. We haven’t tapped the enormous potential of the country in its lower-tier cities. We also want to venture more into love-gifting and anniversary-gifting. Platinum is the gift of love.


HKJM: India did very well in 2017 despite government’s legislative pressure.

TS: India has been growing like crazy. When compared to the 14-pecent growth for gold jewellery, platinum jewellery registered a 21-percent up in sales last year. Our strategy has paid off. When the market was nearly shut down upon the introduction of Goods and Services Tax (GST), we invested heavily in marketing. The growth was mainly driven by two brands, Evara and Platinum Day of Love. Besides couples, the modern-looking platinum is also younger consumers’ preferred choice.

We’re exploring to do more for men’s jewellery which is growing popular in India. In the old days jewellery showed status. Now, jewellery is to speak about your authentic self. We anticipate a 20- to 25-percent growth in retail sales for 2018.


HKJM: Did platinum jewellery benefit from the recovering economy in Japan?

TS: Platinum jewellery benefited more than its gold counterpart last year in Japan from the positive market sentiment. We have a strong position in Japan seeing the world’s highest per capita platinum consumption. Nevertheless, fewer and fewer consumers are getting married due to the aging society in Japan which is the second oldest in the world after Germany. The bridal sector is therefore shrinking. We expect a slight decrease in bridal sales for 2018.

The buying power in Japan is now with the cash-rich women who probably already have platinum jewellery. We need to give them more reasons to buy another piece. This year we’ve launched the Legacy Collection, jewellery that you buy for yourself and pass on to the next generation. For the non-bridal segment in Japan, we look forward to a positive outlook. An overall one- to two-percent increase in retail sales in 2018 is estimated.


HKJM: The US market looks strong in every segment. How can it sustain the momentum?

TS: We had a terrific year with an 11-percent growth, benefited mostly from market dynamics. The Trump administration might be dividing the country, but the trade is very much benefited a lot from the tax cut. The industry has also gained from the low platinum price. Retailers can convince consumers to switch to platinum.

We introduced a self-purchase branded collection in the States a couple of months ago. It is designed and fabricated by PGI’s partnering manufacturers in Japan. The quality and design are incredible. Self-purchase platinum jewellery is an incremental opportunity.

In view of the strong bridal and self-purchase segments in the country, we estimate an eight- to 11-percent retail sales growth this year.


HKJM: How would you encourage more stores to stock platinum jewellery?  

TS: The market is still driven by very generic designs sold by weight which brings limited profit margins when compared to karat-gold offerings. Besides fostering the branded jewellery and ‘per-piece’ pricing propositions, we have developed a marketing programme for retailers in a bid to help them maximise marketing for platinum.

Another strategy is to help manufacturers to enhance their alloys. For instance, we’ve sent experts to our manufacturing partners in China to improve the quality of their jewellery.

Platinum jewellery is a differentiator, a strategic asset to perfect the portfolio of an upscale retailer in order to differentiate from others.


HKJM: How do millennials see platinum jewellery?

TS: There is a notion that millennials see luxury differently. Jewellery is not for showing off, nor is it superficial. I agree with that. Millennials are a generation who knows the value of emotional meaning. It is a strong position for platinum because it is the metal of meaning. This will benefit platinum in the long run. (Photo courtesy: PGI) 


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