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News

  1. Q1 Gold Jewellery Demand Soft, Says WGC
  2. Jewellery Buying Groups Formed New Global Alliance
  3. Singapore to Host Jewellery & Gem World 2022
  4. ‘Wonder Woman’ Gal Gadot Premiered in Tiffany’s 2022 High Jewellery Collection
  5. Christie’s to Auction ‘The Light of Africa’ for $18M in June
  6. New Board of Directors were elected to Jewellery Exporters Association of Turkey
  7. Oroarezzo back with Première Competition
  8. ‘De Beers Blue’ auctions US$57.5M at Sotheby’s
  9. CTF launches Mother’s Day collection
  10. Jewelers of America Announces The 2022 CASE Award Winners
  11. De Beers: Diamond Businesses Staying Cautious About Business Expectations
  12. Synthetic Alexandrite Pioneer David Patterson Dies at 89
  13. 205 CARAT FANCY INTENSE YELLOW DIAMOND GENEVA MAGNIFICENT JEWELS | 11 MAY 2022
  14. Rebecca Foerster Appointed As President of Hearts On Fire
  15. US Steps Up Sanctions Against Alrosa
  16. PGI Study Findings: Consumers Have Different Interpretations of Sustainability
  17. Irving Wong Appointed as Pandora’s General Manager For China
  18. Rolex’s 6 New Watches Unveiled at Watches & Wonders Geneva
  19. Sixième Sens par Cartier High Jewellery: Heteractis Ring
  20. Will Russian Diamond Ban Help Foster Lab-Grown Diamond Business?
  21. Press Release: Ariana DeBose, Hunter Schafer and Zoey Deutch Shine in De Beers Jewellers at the Vani
  22. Press Release: Ariana DeBose, Hunter Schafer and Zoey Deutch Shine in De Beers Jewellers at the Vani
  23. JEWELLERY GENEVA Takes Place between 30 March and 3 April 2022
  24. Christie’s Presents 228 carat White Dimond
  25. Gold Bar Integrity Programme to be Implemented
  26. Press Release: BONHAMS ANNOUNCES ACQUISITION OF BRUUN RASMUSSEN AUCTIONEERS – DENMARK’S LEADING AUCT
  27. Early Spring Fashion for Natural Diamonds
  28. Jennifer Garner Shines in De Beers Jewellers at the Premiere in New York
  29. To celebrate its 15th anniversary, “Cartier Women’s Initiative Impact Report”
  30. American Gem Trade Association Announces Partnership with JCK Show Again
  31. Chow Tai Fook and Canada's Mountain Province Diamonds Sign Supply Agreement
  32. Registration Is Open for 2022 JCK Show
  33. Alrosa Caught Up in U.S. Sanctions
  34. Tawhid Abdullah Receives Lifetime Achievement Award
  35. The Largest Blue Diamond Appears at Sotheby’s Auction
  36. Price Rise for Nearly 90% Of Fancy Colour Last Year
  37. Dickson Yewn’s Collectibles Given for Sotheby’s Charity Auction
  38. De Beers Boosts Production
  39. Watches & Wonders Geneva To Be Held In Hybrid Format
  40. Jewellery, Gem & Technology Dubai to Debut February
  41. Hong Kong Losing its Dominance as the World's Largest Watch Market
  42. Gift Guide for CNY
  43. Press Release: Sotheby’s Announces New Appointments To Luxury Team In ASsia
  44. Georg Jensen Becomes a Certified Member of RJC
  45. 555.55-carat Black Dimond Unveiled at Sotheby’s Auction
  46. GIA Appoints Anna Martin as SVP for Institute, Industry Relations
  47. Alrosa Boosts Direct Sales of Fancy Diamonds to Investors
  48. CIBJO General Assembly postponed to March 17 and 18, 2022
  49. 7,525 Carat Emerald Discovered
  50. Karl Lagerfeld Jewellery Collections to Shine
  51. Diamonds Travel To The Space
  52. Vicenzaoro January postponed to March
  53. America’s Youngest Jeweller Starts Business via Instagram
  54. Concerns over conflict gold arise again
  55. The 1st International Gemstone & Diamond Trade Summit Wraps Up in Macao
  56. The Knot’s Study:Over 30% of Respondents Say Natural Diamond Unimportant
  57. Pantone’s 2022 Colour of the Year: Very Peri
  58. Phillips Jewellery Auctions Fetch over HK$181 Million
  59. The World’s First Pure Gold Castle of Magical Dreams by CHOW TAI FOOK
  60. Jewellery Sales Jumped 78% During the Thanksgiving Holiday
  61. Gem Auctions DMCC’s Debut Auction Successful
  62. Cartier’s Christmas Tree Lights Up the City with Love and Hope
  63. Rediscovering Lacloche in Hong Kong
  64. Blue diamonds to lead Christie’s HK autumn sale
  65. JMA show to stage next Thursday
  66. HK auction to help Cambodian kids
  67. Basel fair cancelled again
  68. HKDI show to continue in Dec
  69. Gemfields sells 7,500-carat emerald for good
  70. Sustainability is key to diamond purchases, a report says
  71. Christie’s Geneva jewellery sale fetches CHF53.7m
  72. Cibjo forms working group on fei cui standards
  73. Only Watch raises CHF30m for DMD research
Read More...


HIGHLIGHT

  1. US market unfolds changes and potential
  2. The queen of gems, the gem of queens
  3. Classics return

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  • Dominic Hill, founder and managing director of Atelier Technology (right)
  • The Pinboards and Hotspots of the system

Trends of e-commerce

E-commerce provides opportunities and challenges for jewellers, regardless of their scales. A recent research by Accenture, a global management consulting and professional services firm, estimated that almost one in four online purchases were made on smartphones and 65 percent of all transactions will be carried out online by 2020. China is now the world’s biggest e-commerce market with a 35-percent annual growth, followed by the United States, the UK and Japan.

Pioneer of interactive trading software

Dominic Hill, founder and managing director of Atelier Technology stepped into the jewellery industry when Google was just born and has witnessed how the internet has evolved and changed customer behaviour. As an expert who has worked in the industry for two decades, he wishes to provide a solution for jewellery companies to save costs, explore new markets and drive productivity. Then, he spotted the untapped opportunity of an online platform for diverse jewellery stakeholders including retailers, brands, wholesalers and manufacturers to connect with potential customers around the globe and therefore established Atelier Technology, a cloud-based interactive trading software delivered on a per-user per-month subscription basis in 2014. 

“Atelier wants to make life simple for people in the jewellery industry. Our purpose runs deeper than simplification, it is also about survival. The internet changed retail forever,” Hill said. “Wherever your company sits between traditional and digital business models, we believe there has been a fundamental shift in consumer behaviour driven by the internet. The result is that vertical volume has gone forever and horizontal volume is here to stay. Companies using our software will be able to evolve their operations to optimise for the digital economy,” he added. 

The multilingual and multi-currency system offers a cloud-based platform for companies from various regions and countries to display their collections and interact with interested buyers without walking out of their offices. “Good design is when there is nothing left to remove,” Hill said. Therefore, the interface design is plain and user-friendly. Companies are able to present their jewellery pieces elegantly in clean compositions on the Pinboards even if they are unfamiliar with design software like Adobe Photoshop, while Hotspots allows them to provide detailed information and explanation of ideas nearby the Pinboards. Interested party can add comments or ask questions below and comparison can be done in real-time through the system. Vendors can see which potential buyers are paying attention to their items in order to learn what styles are going well. The function stands companies apart from competitors who still use Excel or PDF quotations. A new function Open-to-Buy has launched this year. By building an Order Book, all discussions related to orders and payments will automatically be listed out.   

Without an actual product in hand, an appealing and authentic product visual is essential to overcome the innate physical restrictions of e-commerce in order to deliver a trustworthy and pleasing experience to buyers. To address the cost and photo quality concerns of the company’s members, Atelier Technology provides access to jewellery photographic service in every country for them, which costs US$2.5 per shot including image editing. All photos are on a white background to ensure style consistency.

There are over 100 registered members now. “Atelier is powerful and easy to learn. We hope that Atelier Technology can be more widely adopted across the industry as this will enable you to use a single system for uploading data to multiple customers without any additional cost per customer,” said Andrew Hinds of multiple jeweller F Hinds and president of the National Association of Jewellers in the UK. 

Hill indicated the major challenge is that people lack confidence in technology when it comes to luxury goods purchasing. However, he believes trust can be built over time and has invested in financial-grade encryption and secure cloud server architecture to gain trust from large jewellers. Atelier’s vision is to provide business intelligence services with intelligence, elegance and efficiency. “Today we provide software as a service to enable our customers to harvest their trading data. Tomorrow this data will enable us to uncover previously lost data to help these companies make right decisions faster,” the founder said. He referred to a social science theory, Diffusion of Innovation (DOI) and said he targets to be among the early adopters or early majority in the business intelligence industry. Heedful human resource management will be the key to his aim.

 

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