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News

  1. Q1 Gold Jewellery Demand Soft, Says WGC
  2. Jewellery Buying Groups Formed New Global Alliance
  3. Singapore to Host Jewellery & Gem World 2022
  4. ‘Wonder Woman’ Gal Gadot Premiered in Tiffany’s 2022 High Jewellery Collection
  5. Christie’s to Auction ‘The Light of Africa’ for $18M in June
  6. New Board of Directors were elected to Jewellery Exporters Association of Turkey
  7. Oroarezzo back with Première Competition
  8. ‘De Beers Blue’ auctions US$57.5M at Sotheby’s
  9. CTF launches Mother’s Day collection
  10. Jewelers of America Announces The 2022 CASE Award Winners
  11. De Beers: Diamond Businesses Staying Cautious About Business Expectations
  12. Synthetic Alexandrite Pioneer David Patterson Dies at 89
  13. 205 CARAT FANCY INTENSE YELLOW DIAMOND GENEVA MAGNIFICENT JEWELS | 11 MAY 2022
  14. Rebecca Foerster Appointed As President of Hearts On Fire
  15. US Steps Up Sanctions Against Alrosa
  16. PGI Study Findings: Consumers Have Different Interpretations of Sustainability
  17. Irving Wong Appointed as Pandora’s General Manager For China
  18. Rolex’s 6 New Watches Unveiled at Watches & Wonders Geneva
  19. Sixième Sens par Cartier High Jewellery: Heteractis Ring
  20. Will Russian Diamond Ban Help Foster Lab-Grown Diamond Business?
  21. Press Release: Ariana DeBose, Hunter Schafer and Zoey Deutch Shine in De Beers Jewellers at the Vani
  22. Press Release: Ariana DeBose, Hunter Schafer and Zoey Deutch Shine in De Beers Jewellers at the Vani
  23. JEWELLERY GENEVA Takes Place between 30 March and 3 April 2022
  24. Christie’s Presents 228 carat White Dimond
  25. Gold Bar Integrity Programme to be Implemented
  26. Press Release: BONHAMS ANNOUNCES ACQUISITION OF BRUUN RASMUSSEN AUCTIONEERS – DENMARK’S LEADING AUCT
  27. Early Spring Fashion for Natural Diamonds
  28. Jennifer Garner Shines in De Beers Jewellers at the Premiere in New York
  29. To celebrate its 15th anniversary, “Cartier Women’s Initiative Impact Report”
  30. American Gem Trade Association Announces Partnership with JCK Show Again
  31. Chow Tai Fook and Canada's Mountain Province Diamonds Sign Supply Agreement
  32. Registration Is Open for 2022 JCK Show
  33. Alrosa Caught Up in U.S. Sanctions
  34. Tawhid Abdullah Receives Lifetime Achievement Award
  35. The Largest Blue Diamond Appears at Sotheby’s Auction
  36. Price Rise for Nearly 90% Of Fancy Colour Last Year
  37. Dickson Yewn’s Collectibles Given for Sotheby’s Charity Auction
  38. De Beers Boosts Production
  39. Watches & Wonders Geneva To Be Held In Hybrid Format
  40. Jewellery, Gem & Technology Dubai to Debut February
  41. Hong Kong Losing its Dominance as the World's Largest Watch Market
  42. Gift Guide for CNY
  43. Press Release: Sotheby’s Announces New Appointments To Luxury Team In ASsia
  44. Georg Jensen Becomes a Certified Member of RJC
  45. 555.55-carat Black Dimond Unveiled at Sotheby’s Auction
  46. GIA Appoints Anna Martin as SVP for Institute, Industry Relations
  47. Alrosa Boosts Direct Sales of Fancy Diamonds to Investors
  48. CIBJO General Assembly postponed to March 17 and 18, 2022
  49. 7,525 Carat Emerald Discovered
  50. Karl Lagerfeld Jewellery Collections to Shine
  51. Diamonds Travel To The Space
  52. Vicenzaoro January postponed to March
  53. America’s Youngest Jeweller Starts Business via Instagram
  54. Concerns over conflict gold arise again
  55. The 1st International Gemstone & Diamond Trade Summit Wraps Up in Macao
  56. The Knot’s Study:Over 30% of Respondents Say Natural Diamond Unimportant
  57. Pantone’s 2022 Colour of the Year: Very Peri
  58. Phillips Jewellery Auctions Fetch over HK$181 Million
  59. The World’s First Pure Gold Castle of Magical Dreams by CHOW TAI FOOK
  60. Jewellery Sales Jumped 78% During the Thanksgiving Holiday
  61. Gem Auctions DMCC’s Debut Auction Successful
  62. Cartier’s Christmas Tree Lights Up the City with Love and Hope
  63. Rediscovering Lacloche in Hong Kong
  64. Blue diamonds to lead Christie’s HK autumn sale
  65. JMA show to stage next Thursday
  66. HK auction to help Cambodian kids
  67. Basel fair cancelled again
  68. HKDI show to continue in Dec
  69. Gemfields sells 7,500-carat emerald for good
  70. Sustainability is key to diamond purchases, a report says
  71. Christie’s Geneva jewellery sale fetches CHF53.7m
  72. Cibjo forms working group on fei cui standards
  73. Only Watch raises CHF30m for DMD research
Read More...


HIGHLIGHT

  1. US market unfolds changes and potential
  2. The queen of gems, the gem of queens
  3. Classics return

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  • Coronet diamond earrings
  • Coronet diamond necklace
  • Coronet diamond earrings
  • Coronet diamond ring
  • Coronet diamond ring
  • Inner Brilliance ring, Coronet By Reena Ahluwalia
  • Inner Brilliance statement necklace, Coronet By Reena Ahluwalia

Coronet

Coronet of Aaron Shum Jewelry Ltd, Hong Kong, has made its mark by virtue of the worldwide patented setting technique which ensembles seven round brilliants with an elevated centre diamond set without prongs, creating the effect of one grand solitaire. The technique creates an eye-catching 399 facets rather than the standard 57 facets for a typical solitaire of its size, reaching optimum radiance that lets the jewellery sparkle like no other.

Coronet has been paying much attention to brand building since establishment in a bid to create brand recognition in the international arena. It became the first brand from Hong Kong to enter Hall 1 in Baselworld in 2015. Leveraging the exhibition platform, Coronet partnered with Chow Tai Fook and Gibson Brands to create the ‘Eden of CORONET®’ diamond guitar. Adorned with over 400 diamonds set in 1.6kg of 18-karat gold and valued at over US$2 million, the guitar was verified by a Guinness World Records adjudicator to be the most valuable guitar. It was also listed in the celebration publication of Hong Kong’s return to China: Hong Kong On Top of the World, release by the Hong Kong government.

The brand also launches jewellery and timepiece collections in collaboration with world-renowned designers and celebrities. For instance, the Coronet By Reena Ahluwalia line was a joint effort with Canadian award-winning jewellery designer Reena Ahluwalia. In Baselworld 2017 and September Hong Kong Jewellery & Gem Fair, they unveiled Inner Brilliance and Soul Carousel diamond jewellery collections respectively, with positive market response. Aaron Shum, founder of Coronet and president of Aaron Shum Jewelry said: “These collaborations helped expand our design scope and style diversity. What’s more, celebrities’ appreciation can also boost consumers’ purchasing confidence.”

After gaining overwhelming response in the global market, Aaron Shum brought Coronet back to Hong Kong by opening two boutiques at Hong Kong Times Square and Mira Place in 2017, offering extended product range including timepieces and handbags.

In the early years, Shum developed business in the Middle East. Since then, he has been keeping a good relationship with local clients. His retail chain jewellery brand Lifestyle Fine Jewelry has opened up to 30 chain stores in the UAE alone. In November 2017, Coronet opened its first boutique in Abu Dhabi, operated in the licensing model, and has signed contracts to enter into other markets in the region. “Licensing is the direction of the brand’s future development. By doing so, we can make Coronet bigger and stronger, expanding its network,” he said.

The jewellery market has been quiet in recent years, with many jewellers cutting down promotion budget or stopping brand marketing investment. Coronet does the exact opposite. Shum told Hong Kong Jewellery: “Having been in the jewellery business for decades, it is not just for making a living, but a passion grown in my heart, which encourages me to develop my brand to another height. Brand marketing is a long-term investment strategy. Although with no immediate rewards, it helps the brand’s future development. When the brand recognition raises, we can produce different categories of products and expand company scale.”

He holds an optimistic attitude towards the global jewellery market in 2018, as the global economy sees recovery amidst the soaring stock market. “The toughest time has passed. Coronet has more marketing plans in 2018. We will have more collaborations with celebrities and plan to set one or two Guinness World Records,” he said with confidence.

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