Adaptability is a key to success in today’s world. Established in 1991 with over two decades of experience, Hong Kong jewellery manufacturer Cadeco relies on product diversity to seek new opportunities in the rapidly changing market.
As a supplier for overseas wholesale clients, local retail chains and department stores, Cadeco’s products are typically priced between US$1,500 and US$5,000. Catherine Wong, designer and founder of the company said they seldom work with top-tier gemstones such as ruby, sapphire or emerald because in their view, they are not suitable for more creative styles. “With these stones you can only produce elegant and simple designs,” said Wong. Among Cadeco’s diverse products you can find a wide range of materials including pearl, fei cui, coral, opal, fancy-coloured diamond and other coloured gemstones.
In the past Cadeco mainly focused on pearl and fei cui jewellery. However, as the price of fei cui soared, Wong decided to cut the percentage of fei cui products to around 30 percent to avoid risks caused by fluctuation in prices of raw materials. To fill this gap and develop new sources of business, the company began manufacturing opal and coral jewellery three years ago.
Targeted at the Asian market, Cadeco’s coral jewellery has so far performed well. “Coral is both valuable and fashionable. It is also easy to match with different outfits. For the Asian market, the colour of coral represents joy and happiness. To us it is a big market. We can carve it into different shapes so it offers much room for design. Besides, coral sculptures correspond to the Chinese style so they are hot in Asia,” explained Wong.
Another product line they are working on is golden and brown diamond jewellery. Wong said fancy-coloured diamond jewellery was commonly viewed as an unaffordable item in the past so she wished to introduce affordable options to customers. Intended for younger consumers, their fancy diamond collection is sold from HK$10,000 to HK$30,000 at retail.
“Our competitive edge is exquisite design and fine craftsmanship. We do not wish to engage in price or quantity competition,” said Wong. In the future the company will continue to develop their core competence and launch innovative product lines.
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