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  • Tim Schlick, newly appointed CEO of PGI.

Platinum Guild International Appoints New CEO


Platinum Guild International (PGI) has appointed Tim Schlick as CEO. He succeeds Huw Daniel, who retired on 4 April 2024 after 21 years with the organisation.


Schlick has been with PGI for nine years, joining as chief strategy officer in 2015 and serving as its chief operating officer before he began his new appointment. According to PGI, Schlick is a renowned business strategist and marketing expert and has advised more than 30 Fortune 500 companies on how to create growth through brands and products. He brings with him his experiences from working with DDB China Group, McCann Erickson, and Andersen Consulting. 


Schlick will be based in Europe, but he is familiar with the Asian jewellery industry, having spent time in the region prior to his relocation to Europe. In his new role, will focus on having PGI continue to create incremental value to its sponsors and trade partners, as well as unlock new opportunities that create demand for platinum and drive global growth.


PGI has offices in four markets and are led by Pui P Poon (China), Hisako Hankinson (Japan), Vaishali Banerjee (India) and Jenny Luker (USA); they will all report to Schlick. The organisation develops demand for platinum globally, working in partnership with many leading members of the manufacturing and retail industries, as well as through consumer-facing programmes and initiatives. (Photo courtesy: PGI)




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