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Pandora Launches Lab-grown Diamond Jewellery Collection in North America

Pandora announced it is launching lab-grown diamond jewellery in the United States and Canada. The introduction marks a milestone for the world’s largest diamond market, where more consumers will now be able to buy diamond jewellery.


Pandora CEO Alexander Lacik said: “The future of luxury is here today. Lab-grown diamonds are just as beautiful as mined diamonds, but available to more people and with lower carbon emissions. We are proud to broaden the diamond market and offer innovative jewellery that sets a new standard for how the industry can reduce its impact on the planet.”


Pandora’s lab-grown diamonds are grown, cut and polished using 100 percent renewable energy and have a carbon footprint of only 8.17 kg CO2e per carat - five percent of that of a mined diamond. The lab-grown diamonds are grown in the United States and point to a future of low-carbon diamonds for jewellery and industrial use.


The 33-piece collection is named Pandora Brilliance and includes rings, bangles, necklaces and earrings, each featuring a solitary, VS+ clarity lab-grown diamond hand-set within 100 percent recycled sterling silver, solid 14K yellow gold or solid 14K white gold. The new collection is a significant breakthrough for the company, as it has committed to craft all its jewellery from recycled silver and gold by 2025. (Photo courtesy: Pandora)



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