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  • Photo courtesy: Alrosa

Alrosa Boosts Direct Sales of Fancy Diamonds to Investors


Alrosa Diamond Exclusive program was implemented three years ago, a part of which involves partnership with a number of private banks in Russia to sell their clients polished colour diamonds. Alrosa is planning to increase its direct sales to wealthy clients outside Russia. Alrosa told the Fancy Color Research Foundation (FRCF) that they plan to “extend the program to the international market” as high net worth individuals have showed great interest in Alrosa diamonds from their past experience in Russia. 

Alrosa polish its largest and clearest fancy diamonds and colourless gems of over 3 carats in Moscow and sell to investors directly, not by tenders. High-end customers from the private VTB bank were the first to receive this exclusive service.





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