| Hong Kong Jewellery 香港珠宝


IIDGR announces new grading partnerships in Asia

In response to the growing demand from Asian jewellers for diamond grading reports, the International Institute of Diamond Grading & Research (IIDGR) of De Beers Group has recently established four new diamond grading partnerships with leading diamond jewellery retailers in Thailand, Vietnam and mainland China.

The partners are Aurora Diamond in Thailand, DOJI Group in Vietnam and Chow Tai Seng and CHJ in China.

Under the partnerships IIDGR’s diamond grading reports will be provided for specific diamond jewellery collections for each retailer namely Ultimate Love of Aurora Diamond, Wedding Land, Infinity Love, and Diamond House of DOJI Group, Love 100 of Chow Tai Seng, and Cupid Solitaire of CHJ.

IIDGR president Jonathan Kendall said: “We are experiencing rapid growth in demand for IIDGR’s diamond grading reports from retailers in Asia, who recognise the added competitive advantage that our accurate and consistent diamond grading reports provide. This, in turn, gives customers the highest levels of assurance in the quality and authenticity of the diamonds they purchase.

“Our ability to offer tailored grading reports to our partners, whether that be through co-branding or bespoke designs, combined with our highly precise grading services and more than 120 years of De Beers Group’s diamond expertise, has been extremely well-received by both retailers and consumers alike.”

The new partnerships add to the diamond grading partnerships IIDGR has already announced this year with retailers in Asia, which include Soo Kee Group in Singapore and China, Lukfook Jewellery in Hong Kong and Macau, and I-PRIMO in Japan. (Photo courtesy: IIDGR)



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