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  1. Gift Guide for CNY
  2. Press Release: Sotheby’s Announces New Appointments To Luxury Team In ASsia
  3. Georg Jensen Becomes a Certified Member of RJC
  4. 555.55-carat Black Dimond Unveiled at Sotheby’s Auction
  5. GIA Appoints Anna Martin as SVP for Institute, Industry Relations
  6. Alrosa Boosts Direct Sales of Fancy Diamonds to Investors
  7. CIBJO General Assembly postponed to March 17 and 18, 2022
  8. 7,525 Carat Emerald Discovered
  9. Karl Lagerfeld Jewellery Collections to Shine
  10. Diamonds Travel To The Space
  11. Vicenzaoro January postponed to March
  12. America’s Youngest Jeweller Starts Business via Instagram
  13. Concerns over conflict gold arise again
  14. The 1st International Gemstone & Diamond Trade Summit Wraps Up in Macao
  15. The Knot’s Study:Over 30% of Respondents Say Natural Diamond Unimportant
  16. Pantone’s 2022 Colour of the Year: Very Peri
  17. Phillips Jewellery Auctions Fetch over HK$181 Million
  18. The World’s First Pure Gold Castle of Magical Dreams by CHOW TAI FOOK
  19. Jewellery Sales Jumped 78% During the Thanksgiving Holiday
  20. Gem Auctions DMCC’s Debut Auction Successful
  21. Cartier’s Christmas Tree Lights Up the City with Love and Hope
  22. Rediscovering Lacloche in Hong Kong
  23. Blue diamonds to lead Christie’s HK autumn sale
  24. JMA show to stage next Thursday
  25. HK auction to help Cambodian kids
  26. Basel fair cancelled again
  27. HKDI show to continue in Dec
  28. Gemfields sells 7,500-carat emerald for good
  29. Sustainability is key to diamond purchases, a report says
  30. Christie’s Geneva jewellery sale fetches CHF53.7m
  31. Cibjo forms working group on fei cui standards
  32. Only Watch raises CHF30m for DMD research
Read More...


HIGHLIGHT

  1. US market unfolds changes and potential
  2. The queen of gems, the gem of queens
  3. Classics return

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  • Photo courtesy: Cultured Pearl Association of America (CPAA)

Pearl, American millennials' option after diamond

26-8-2021

 

Consumers own, gift and receive pearl and pearl jewellery yet still display interest in cultured pearl, according to the first-ever research on pearl consumers in the United States co-conducted by The Cultured Pearl Association of America (CPAA) and MVI Marketing LLC (MVEye).

 

1,012 American customers who purchased at least US$200 of fine jewellery in the past three years participated in the survey. Takeaways from the survey are as below:

Jewellery shoppers aged from 25 to 45 and 46 to 55 prefer pearl following the most sought-after diamond and the third-most pick after diamond and sapphire respectively.

66 percent own one to five pieces of pearl jewellery, almost 70 percent of them has a pearl stand and pearl earrings owner represented 62 percent.

44 percent owner wear pearl jewellery only for special occasions, more than one in five wear in a weekly basis and less than ten percent view pearl jewellery as a daily accessory.  

46 percent sees pearl jewellery as an ideal option for gift-giving and self-rewarding.   

A little more than half of the consumers have purchased or received pearl jewellery in the past three years for birthday occasions, 46 percent for anniversary celebrations.

Despite environmental and social impact has gradually become a major concern prior to customers’ purchase, 60 percent of shoppers are not aware that pearls are sustainable.

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