| Hong Kong Jewellery 香港珠寶
News & Highlight


  1. Q1 Gold Jewellery Demand Soft, Says WGC
  2. Jewellery Buying Groups Formed New Global Alliance
  3. Singapore to Host Jewellery & Gem World 2022
  4. ‘Wonder Woman’ Gal Gadot Premiered in Tiffany’s 2022 High Jewellery Collection
  5. Christie’s to Auction ‘The Light of Africa’ for $18M in June
  6. New Board of Directors were elected to Jewellery Exporters Association of Turkey
  7. Oroarezzo back with Première Competition
  8. ‘De Beers Blue’ auctions US$57.5M at Sotheby’s
  9. CTF launches Mother’s Day collection
  10. Jewelers of America Announces The 2022 CASE Award Winners
  11. De Beers: Diamond Businesses Staying Cautious About Business Expectations
  12. Synthetic Alexandrite Pioneer David Patterson Dies at 89
  14. Rebecca Foerster Appointed As President of Hearts On Fire
  15. US Steps Up Sanctions Against Alrosa
  16. PGI Study Findings: Consumers Have Different Interpretations of Sustainability
  17. Irving Wong Appointed as Pandora’s General Manager For China
  18. Rolex’s 6 New Watches Unveiled at Watches & Wonders Geneva
  19. Sixième Sens par Cartier High Jewellery: Heteractis Ring
  20. Will Russian Diamond Ban Help Foster Lab-Grown Diamond Business?
  21. Press Release: Ariana DeBose, Hunter Schafer and Zoey Deutch Shine in De Beers Jewellers at the Vani
  22. Press Release: Ariana DeBose, Hunter Schafer and Zoey Deutch Shine in De Beers Jewellers at the Vani
  23. JEWELLERY GENEVA Takes Place between 30 March and 3 April 2022
  24. Christie’s Presents 228 carat White Dimond
  25. Gold Bar Integrity Programme to be Implemented
  27. Early Spring Fashion for Natural Diamonds
  28. Jennifer Garner Shines in De Beers Jewellers at the Premiere in New York
  29. To celebrate its 15th anniversary, “Cartier Women’s Initiative Impact Report”
  30. American Gem Trade Association Announces Partnership with JCK Show Again
  31. Chow Tai Fook and Canada's Mountain Province Diamonds Sign Supply Agreement
  32. Registration Is Open for 2022 JCK Show
  33. Alrosa Caught Up in U.S. Sanctions
  34. Tawhid Abdullah Receives Lifetime Achievement Award
  35. The Largest Blue Diamond Appears at Sotheby’s Auction
  36. Price Rise for Nearly 90% Of Fancy Colour Last Year
  37. Dickson Yewn’s Collectibles Given for Sotheby’s Charity Auction
  38. De Beers Boosts Production
  39. Watches & Wonders Geneva To Be Held In Hybrid Format
  40. Jewellery, Gem & Technology Dubai to Debut February
  41. Hong Kong Losing its Dominance as the World's Largest Watch Market
  42. Gift Guide for CNY
  43. Press Release: Sotheby’s Announces New Appointments To Luxury Team In ASsia
  44. Georg Jensen Becomes a Certified Member of RJC
  45. 555.55-carat Black Dimond Unveiled at Sotheby’s Auction
  46. GIA Appoints Anna Martin as SVP for Institute, Industry Relations
  47. Alrosa Boosts Direct Sales of Fancy Diamonds to Investors
  48. CIBJO General Assembly postponed to March 17 and 18, 2022
  49. 7,525 Carat Emerald Discovered
  50. Karl Lagerfeld Jewellery Collections to Shine
  51. Diamonds Travel To The Space
  52. Vicenzaoro January postponed to March
  53. America’s Youngest Jeweller Starts Business via Instagram
  54. Concerns over conflict gold arise again
  55. The 1st International Gemstone & Diamond Trade Summit Wraps Up in Macao
  56. The Knot’s Study:Over 30% of Respondents Say Natural Diamond Unimportant
  57. Pantone’s 2022 Colour of the Year: Very Peri
  58. Phillips Jewellery Auctions Fetch over HK$181 Million
  59. The World’s First Pure Gold Castle of Magical Dreams by CHOW TAI FOOK
  60. Jewellery Sales Jumped 78% During the Thanksgiving Holiday
  61. Gem Auctions DMCC’s Debut Auction Successful
  62. Cartier’s Christmas Tree Lights Up the City with Love and Hope
  63. Rediscovering Lacloche in Hong Kong
  64. Blue diamonds to lead Christie’s HK autumn sale
  65. JMA show to stage next Thursday
  66. HK auction to help Cambodian kids
  67. Basel fair cancelled again
  68. HKDI show to continue in Dec
  69. Gemfields sells 7,500-carat emerald for good
  70. Sustainability is key to diamond purchases, a report says
  71. Christie’s Geneva jewellery sale fetches CHF53.7m
  72. Cibjo forms working group on fei cui standards
  73. Only Watch raises CHF30m for DMD research


  1. US market unfolds changes and potential
  2. The queen of gems, the gem of queens
  3. Classics return


  • 'Floating Islands' opal pendant
  • 'Wave' ring featuring a 46.99-carat Paraiba tourmaline and diamonds
  • Opal ring with diamonds
  • Paraiba tourmaline and diamond 'Cobweb' ring
  • Paraiba 'Mahjong' ring (middle) and Paraiba 'Cobweb' rings
  • Paraiba tourmaline, blue tourmaline and rubellite and diamond rings
  • Tayma Page Allies, owner and creative director of Tayma Fine Jewellery

Leading a colourful life for 30 years

February 2021

The year of 2021 marked the 30th anniversary of Tayma Fine Jewellery, a Hong Kong-based fine jewellery brand established by Tayma Page Allies in Lan Kwai Fong in 1991. After four relocations over the past three decades, the British gemstone connoisseur and jewellery designer returns to where she started, and talks with Hong Kong Jewellery about her infinite passion for rare gems, perseverance with bespoke fine jewellery, her devotion to enlightening people on the beauty of exquisite gemstones, and a fresh restart.

Coloured gemstones are always the star in Tayma Page Allies’ design. “The beauty is in the gemstones. The mounting and the design have to bring out the beauty of the stones. Diamonds are always the support group,” she said. The Floating Islands opal ring, Infinity Ice rock crystal ring, and Dim Sum Mexican fire opal ring are some of the perfect examples of her acclaimed signature style.

A well-known gemstone collector, Page Allies has been lesser known for having a Midas touch by turning unfamiliar gemstones into coveted collectables. Paraiba tourmaline, for instance, has been sought-after in the international market over the last two or three decades. But it was not until Page Allies introduced the neon turquoise-blue gemstone to Hong Kong in 2005 did it start to gain momentum in the region. She also introduced bi-colour tourmaline and Mandarin garnet to the city in 1995 and 2007 respectively. As expected, they took the gemstone market by storm thereafter.

These magnificent gemstones together with other rare species including rubellite tourmaline are the major constituents of her celebrated collection ‘Gemalista’. Comprising over 80 types of exotic gemstones collected from around the globe over the last 30 years, ‘Gemalista’ comes as the wonderland for the designer to select the best stones that communicate the personality of her customers.

Her successful bespoke jewellery undertaking has built on the unrivalled gem collection, while capitalising on consumers’ craving for individuality. “In the old days, there were either very big brands or copies in the market. You go to a shop and choose your piece. You don’t necessarily sit there with a stone, thinking how to make it. Started 10 years ago, Hong Kong has opened up a lot more for individuality. People are hungry for new brands and ideas. They are wanting something individual just for them. There will be more demands for bespoke jewellery,” she explained.

The east-west combination of Tayma Page Allies has appealed to her brand followers very much, and soon set her aside from others. In 2008 amidst the financial crisis, she moved to the Prince's Building from Lan Kwai Fong sharing the prominent space with international big brands. “I think I was invited to go there because I offered something a bit different. I’m an English designer in Hong Kong with a local brand. That appeals to people at the time because my eyes and design concepts were European-based. People like the gemstones never seen before.”

In the upscale building, she moved to other locations twice in accordance with the leasing strategies of the property management. In 2019, she moved back to the decades-old venue in Lan Kwai Fong.

According to Page Allies, the move was a natural progression with the time. “Now we have an atelier. People quite like the adventure of going into a funny building and finally arrive in the treasure trove with goodies. I think people understand why I moved. Everybody’s business is changing. For me, I’m not spending on expenses. I spend more time and effort on developing digital marketing, photography, and communication,” she said.

Last year, a revamped website with online transaction capacity was launched. A big step towards the omnichannel business strategy.

Started off as a teacher in England, Tayma Page Allies is always keen on sharing her knowledge with others. She has done a couple of lectures in Hong Kong with Loupe, the design incubation space for jewellery talents established by Chow Tai Fook Jewellery. In February 2020, she gave lectures at the Royal Institution in London on the tantalising story of Paraiba tourmaline. Organised by The Jewellery Cut, the weekend event was a great success.

She aspires to do more entertaining lectures on gemmology, history and culture of gemstone and jewellery in future. “Once we are at a certain age, we shall help others, tell them what we have learnt,” she says.

Ready for the restart, Tayma Page Allies says she would grow step by step as always. “It is a highly competitive industry. There are a lot of hard work. When you are a small designer brand, you have to use your own intelligence. True to your customers. Jewellery and gems are about trust and reputation. Good reputation is key. We started out slow; and we will keep going step by step,” she said. (Photo courtesy: Tayma Fine Jewellery)



← Back