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News

  1. Q1 Gold Jewellery Demand Soft, Says WGC
  2. Jewellery Buying Groups Formed New Global Alliance
  3. Singapore to Host Jewellery & Gem World 2022
  4. ‘Wonder Woman’ Gal Gadot Premiered in Tiffany’s 2022 High Jewellery Collection
  5. Christie’s to Auction ‘The Light of Africa’ for $18M in June
  6. New Board of Directors were elected to Jewellery Exporters Association of Turkey
  7. Oroarezzo back with Première Competition
  8. ‘De Beers Blue’ auctions US$57.5M at Sotheby’s
  9. CTF launches Mother’s Day collection
  10. Jewelers of America Announces The 2022 CASE Award Winners
  11. De Beers: Diamond Businesses Staying Cautious About Business Expectations
  12. Synthetic Alexandrite Pioneer David Patterson Dies at 89
  13. 205 CARAT FANCY INTENSE YELLOW DIAMOND GENEVA MAGNIFICENT JEWELS | 11 MAY 2022
  14. Rebecca Foerster Appointed As President of Hearts On Fire
  15. US Steps Up Sanctions Against Alrosa
  16. PGI Study Findings: Consumers Have Different Interpretations of Sustainability
  17. Irving Wong Appointed as Pandora’s General Manager For China
  18. Rolex’s 6 New Watches Unveiled at Watches & Wonders Geneva
  19. Sixième Sens par Cartier High Jewellery: Heteractis Ring
  20. Will Russian Diamond Ban Help Foster Lab-Grown Diamond Business?
  21. Press Release: Ariana DeBose, Hunter Schafer and Zoey Deutch Shine in De Beers Jewellers at the Vani
  22. Press Release: Ariana DeBose, Hunter Schafer and Zoey Deutch Shine in De Beers Jewellers at the Vani
  23. JEWELLERY GENEVA Takes Place between 30 March and 3 April 2022
  24. Christie’s Presents 228 carat White Dimond
  25. Gold Bar Integrity Programme to be Implemented
  26. Press Release: BONHAMS ANNOUNCES ACQUISITION OF BRUUN RASMUSSEN AUCTIONEERS – DENMARK’S LEADING AUCT
  27. Early Spring Fashion for Natural Diamonds
  28. Jennifer Garner Shines in De Beers Jewellers at the Premiere in New York
  29. To celebrate its 15th anniversary, “Cartier Women’s Initiative Impact Report”
  30. American Gem Trade Association Announces Partnership with JCK Show Again
  31. Chow Tai Fook and Canada's Mountain Province Diamonds Sign Supply Agreement
  32. Registration Is Open for 2022 JCK Show
  33. Alrosa Caught Up in U.S. Sanctions
  34. Tawhid Abdullah Receives Lifetime Achievement Award
  35. The Largest Blue Diamond Appears at Sotheby’s Auction
  36. Price Rise for Nearly 90% Of Fancy Colour Last Year
  37. Dickson Yewn’s Collectibles Given for Sotheby’s Charity Auction
  38. De Beers Boosts Production
  39. Watches & Wonders Geneva To Be Held In Hybrid Format
  40. Jewellery, Gem & Technology Dubai to Debut February
  41. Hong Kong Losing its Dominance as the World's Largest Watch Market
  42. Gift Guide for CNY
  43. Press Release: Sotheby’s Announces New Appointments To Luxury Team In ASsia
  44. Georg Jensen Becomes a Certified Member of RJC
  45. 555.55-carat Black Dimond Unveiled at Sotheby’s Auction
  46. GIA Appoints Anna Martin as SVP for Institute, Industry Relations
  47. Alrosa Boosts Direct Sales of Fancy Diamonds to Investors
  48. CIBJO General Assembly postponed to March 17 and 18, 2022
  49. 7,525 Carat Emerald Discovered
  50. Karl Lagerfeld Jewellery Collections to Shine
  51. Diamonds Travel To The Space
  52. Vicenzaoro January postponed to March
  53. America’s Youngest Jeweller Starts Business via Instagram
  54. Concerns over conflict gold arise again
  55. The 1st International Gemstone & Diamond Trade Summit Wraps Up in Macao
  56. The Knot’s Study:Over 30% of Respondents Say Natural Diamond Unimportant
  57. Pantone’s 2022 Colour of the Year: Very Peri
  58. Phillips Jewellery Auctions Fetch over HK$181 Million
  59. The World’s First Pure Gold Castle of Magical Dreams by CHOW TAI FOOK
  60. Jewellery Sales Jumped 78% During the Thanksgiving Holiday
  61. Gem Auctions DMCC’s Debut Auction Successful
  62. Cartier’s Christmas Tree Lights Up the City with Love and Hope
  63. Rediscovering Lacloche in Hong Kong
  64. Blue diamonds to lead Christie’s HK autumn sale
  65. JMA show to stage next Thursday
  66. HK auction to help Cambodian kids
  67. Basel fair cancelled again
  68. HKDI show to continue in Dec
  69. Gemfields sells 7,500-carat emerald for good
  70. Sustainability is key to diamond purchases, a report says
  71. Christie’s Geneva jewellery sale fetches CHF53.7m
  72. Cibjo forms working group on fei cui standards
  73. Only Watch raises CHF30m for DMD research
Read More...


HIGHLIGHT

  1. US market unfolds changes and potential
  2. The queen of gems, the gem of queens
  3. Classics return

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  • Butterfly Lovers ring, Stenzhorn
  • The Traditional Princess watch, Alain Phlippe
  • 999.9 pure-gold pendant, King Fook
  • Mademoiselle B ring, Stenzhorn
  • Rugiada ring, Mattia Cielo
  • Sultana ring, Annamaria Cammilli
  • 999.9 pure-gold necklace, King Fook
  • Bliss 999.9 pure-gold necklaces, King Fook
  • Embracing Flowers ring, Palmiero

King Fook Jewellery-Masterpiece by king fook

One of the longest-standing jewellery retailers of Hong Kong origin, King Fook Jewellery celebrated its 70th anniversary in 2019. Over the years, the jeweller has evolved from a reputable pure gold ornament store to a contemporary luxury jewellery chain representing some of the world’s finest jewellery and watch brands. Thanks to the streamlined operation, strategic locations and clear vision, the jeweller is still moving steadily on a smooth and gradual growing trend despite adverse market conditions.

King Fook Jewellery was established by Chi-wan Young in 1949 in Hong Kong offering 24-karat gold ornaments with the fineness of 999.9, dubbed the purest gold in Hong Kong. According to Davie Mok, director of business development and marketing of King Fook, they sold over 15,000 taels of gold everyday at its peak. 

Positioned as a lifestyle jewellery store since the 1970s, King Fook sells upscale timepieces, pens and lighters besides jewellery. “We can’t compare with other jewellery chains in town in terms of scale. Instead of serving mass market customers, we cater to a high-end and sophisticated clientele with a carefully selected product mix,” he said. 

King Fook Jewellery once saw a rapid expansion with over 20 outlets across Hong Kong and the Mainland which was followed by a painstaking consolidation and repositioning. In late 1990s, Chi-wan Young realised that there was a need to rejuvenate the brand. Instead of doing it with King Fook Jewellery, he created another brand. 

“It was difficult to contemporise the existing brand which had already established a firm foothold in the market with a deep-rooted loyal customer base. In 1999, our group chairman Howard Yeung brought the trailblazing concept of a maison of international luxury jewellery brands to his jewellery kingdom, and launched Masterpiece by King Fook in the year,”” explained Davie Mok. 

Targeted fashion-forwarded younger customers with flair, Masterpiece by King Fook houses a number of legendary international fine jewellery brands renowned for unparallel craftsmanship, exquisite design and proud heritage. Among them areAnnamaria Cammilli,Mattia Cielo,Palmiero,Stenzhorn, etc. Besides high jewellery, upscale Swiss wristwatches fromCyrusandAlain Philippeare also available for watch afficionados.

The European jewellery brands they represent, according to Mok, epitomise the ultimate beauty and quality of jewellery in modern times, and are unique in their own ways. “What particularly impressed us is that we share something in common – family heritage. As a family-owned brand, we understand and treasure each other’s perseverance and commitment to striving for the best while preserving our brand value,” he explained.

 To keep pace with the times, King Fook Jewellery has never ceased to modernise its 999.9 gold offerings for a younger and broader audience. The Bliss Collection, for instance, brings a breath of fresh air to traditional pure gold jewellery market. Its simple and elegant design allows effortless layering, mix-and-matching.

“Traditional pure gold jewellery holds a special position in Chinese society in terms of emotional significance and authentic value. We will keep launching our renowned 999.9 gold jewellery for special occasions like wedding,” Mok said.

King Fook Jewellery now operates six boutiques in Hong Kong, including the newest Masterpiece by King Fook boutique at Harbour City of Tsimsshatsui launched in celebration of the group’s 70th anniversary.

Davie Mok attributes the group’s steady growth amidst acute challenges to its well-planned distribution network. “Unlike other big chains who cater to the mass market and tourists, King Fook keeps most of our shops in Central district on Hong Kong island, allowing us to serve our local elite customers to the best. While the recent drop in tourist arrivals has substantially impacted on others, we manage to achieve some mild growth,” he said. 

 

 

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