Valenza-based Palmiero Jewellery Design mesmerises the world with its legendary stone-setting technique that creates imposing optical illusions which holds people’s attention on the entire design more than on the centre stone of the jewellery. The brand’s vice president of sales and marketing Luca Palmiero talks with Hong Kong Jewellery over Palmiero’s design, craftsmanship and markets.
Palmiero Jewellery Design was founded in 1979 by Carlo Palmiero who is still the pivot of the company in charge of jewellery production from design to manufacturing. “I am following the rest from sales and marketing to customer relations, exhibitions, private events, etc. My father has more time to keep creating high quality jewellery and watches,” said Luca Palmiero.
Widely considered as an art piece pavéd with exquisite gemstones, the design style of Palmiero’s creation is in a class by itself. “Our style is unique thanks to the pavé technique on tridimensional shape given by the magic match between the stones and the exclusive shade that is the particularity of our brand,” Palmiero said.
Aspired to be the best boutique in the world with recognisable designs, Palmiero draws its design inspiration from nature and art. Productions are limited.
Pavé-setting is a common scene in the industry. Palmiero manages to make it a notable feature of the brand. “We spent many hours to create the perfect combination of colours. With our unique tastes we created arlecchino or ‘colour-shading’ effect. We specialise in stone-setting. Thanks to our special taste in colours and our expertise in buying stones, we are able to create real pieces of art,” he added.
The Made-in-Italy label is sought-after in the luxury market. Palmiero was born in Valenza, a goldsmith hub with a long artisanal history and tradition in Italy. According to Luca Palmiero, there were laboratories everywhere in the city where lived many master goldsmiths in 1960s. After the crises, only the strongest brands including Palmiero remain. Over the years the city keeps evolving thanks to new technologies which take its jewellery making skills to another height.
Palmiero’s distribution channels are literally worldwide, with the Middle East, Asia and Far East being the strongest overseas markets. “There are markets which are performing better than others simply because our products match perfectly with the taste of some areas in particular,” said Palmiero.
In Asia, the brand has been collaborating with King Fook Jewellery in Hong Kong. “King Fook is placed in a strategic place for the Asian market. We are sure that the jeweller can best represent our products and will allow us to grow constantly in the region,” Palmiero elaborated.
To welcome the 40th anniversary next year, Luca Palmiero says it is “an important step”. Though the celebration schedule is not yet confirmed, they aspire to continue their expansion by creating new pieces and search for more advanced manufacturing technologies.
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