Swiss independent watchmaker Armin Strom AG will be making its debut presence at the ‘Carré des Horlogers’ of the upcoming Salon International de la Haute Horlogerie (SIHH) to be held 15-19 January 2018 in Geneva, Switzerland.
Launched in SIHH 2016, ‘Carré des Horlogers’ aims to offer a broader outlook on fine watchmaking and the immense creativity of the participating watchmakers. Armin Strom said exhibiting in the section is a good opportunity to surprise visitors with an entirely new creation.
Serge Michel, the brand’s proprietor, said: “Our presence in this privileged environment is an honour. The invitation from the Fondation de la Haute Horlogerie (FHH) is a great distinction which confirms our own exacting standards.”
Fabienne Lupo, president and managing director of FHH, organiser of SIHH, said: “We welcome the opportunity to host this year in the Carré des Horlogers, Armin Strom, a resolutely innovative manufacturer with its distinctive watch configurator that permits extreme personalization. Its dynamism perfectly complements the offer of the other exhibitors at the Carré des Horlogers.”
Armin Strom AG started producing its in-house calibers since 2009. The workshop equips with advanced machines and manufactures watches in small series.
Coming to the 28th edition in 2018, SIHH is one of the world’s most important upscale events for the watchmaking industry where new discoveries and latest creations are unveiled. (Product image courtesy: Armin Strom)
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