One of the flagship fine jewellery brands of Continental Jewellery (Mfg) Ltd in Hong Kong, Continental Collection prides itself on quality and timelessness. The bridal brand distinguishes itself from fashion accessories by focusing on refined design, advanced technology and sustained value.
Continental Collection carries several lines of eternity and wedding rings namely Luna, Terra, Fortuna, Vesta, Venus and Hera set in 14- or 18-karat gold with diamonds. Diamond tennis bracelets, cross and heart pendants are among the brand’s all-time winning designs.
“Continental Collection appeals to those looking for prime quality and classic style. We constantly perfect our designs by giving them a little twist with a modern touch,” said Alice Chan, head of branding of Continental Jewellery.
Besides offering the best bridal jewellery, Continental provides customers with refined services especially at times of market turmoil. “Continental Collection is a bread-and-butter item for our customers. As a Hong Kong brand, we try our best to shorten the lead time to two weeks which enhances customers’ merchandise flow while alleviating their stocking burden,” Chan added.
Millennials are the most significant consumer market for diamond jewellery in the future. How does Continental Collection engage their needs for information, self-expression and social concerns? “Millennials have unlimited access to information. They know a lot, and crave for every piece of information from the source to the finished product. It is of paramount importance that this group of knowledge-savvy customers are fully comfortable with our ethically-made jewellery in the highest standard,” she said.
QuattourTM is another leading product of Continental since 1999. The patented design creates a big single-diamond look by invisible-setting four princess-cut diamonds together. Since launch, according to Alice Chan, it has become one of their most successful lines now being distributed at over 5,000 outlets worldwide. “It is particularly well-received in the United States thanks to its big look and exceptional scintillations,” she said.
The sweeping success of QuattourTM has attracted a lot of adaptions in the market. “Our design is patented and unique. Besides square, the jewellery can also be in other shapes such as round, oval, heart, marquise and pear. The style is so classic that it is available at almost every jewellery store. The more market players there are, the more popular the design will be.”
Although QuattourTM is being around for over a long time, Continental has been renewing the look or playing with different gold colours in a bid to bring more excitement to both new and old customers.
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