Jewellery is made to glitter. Regular stone-settings may still do the job when the wearer is in motion; when she is reading at a café, however, her necklace may become too shy to shine. Dancing Stone® is created to maximise the scintillation of jewellery in all circumstances, thanks to the patented design and technology of Crossfor.
Dancing Stone® is an innovative jewellery-making concept using Crossfor Component and Twinkle Setting®. Crossfor Component is a unique finding developed by Crossfor tailored for Twinkle Setting®, a distinctive gemstone-setting idea allowing the centre stone to swing perpetually, leaving no laser holes in the stone for an ideal light reflection.
Originated in Japan, Crossfor has won global appeal as a result of the effective branding and marketing initiatives taken by Crossfor HK Limited under the leadership of director Yohei Dobashi.
“Dancing Stone® is made to become the most loved innovative jewellery product in the world. Although it is generally acknowledged as a brand of jewellery components, I’d prefer seeing it as a product that creates value for fine jewellery brands,” said Dobashi.
In order to tap huge potential of Crossfor’s various products, the company has made constant presence at international trade fairs in both established and developing markets, seeking every opportunity to infuse their novel ideas into local designs regardless of the types of metals, gemstones or shapes.
Invented during 2010-11, Dancing Stone® was patented in China and Japan in 2013. In 2015 two million pieces or US$11.5 million-worth of which were sold in the United States alone. Currently, Crossfor’s products have over 150 licensees across Asia, North America and Europe.
The company offers them supports in a number of areas including technical assistance, design ideas, training, advanced knowledge and information sharing, etc. Names of the licensees are shown on Crossfor’s advertisements as free publicity. Capitalising on the establishment of the ASEAN Economic Community and the ‘Belt and Road’ initiative spearheaded by the Chinese government, Crossfor is seeing huge potential for Dancing Stone® in the future.
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