Kering has selected three Chinese jewellery designers for its Craft (Creative Residency for Artisanship Fashion, and Technology) initiative aiming to support the next generation of Chinese designers in partnership with Shanghai Fashion Week.
Announced on Monday, the list of the inaugural Craft fellows includes Longhong Ziwei of Soft Mountains, Xu Hao of qiqi, and Yu Gengyi of Midnight Opera House, together with seven fashion designers. They were chosen from over 100 candidates by a jury of leading international experts from the luxury, fashion and creative industries. The criteria included creativity and originality, craftsmanship and product excellence, growth prospects, and the embodiment of future luxury trends.
When talking about the shortlisted talents, Cai Jinqing, president of Kering Greater China, said: “Their creative passion, distinct perspectives, outstanding abilities and exceptional potential embody China’s new generation of creators. We look forward to meaningful learning and cultural exchange during their residency, and to further strengthening the richness and diversity of the Craft creative community together.”
According to Kering, the programme will combine hands‑on learning, expert mentorship, and cultural exchange to advance craftsmanship, innovation, business development, and a sustainable fashion ecosystem. (Photo courtesy: Midnight Opera House)
20-04-2026
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