Hong Kong’s leading jeweller Chow Tai Fook reported a strong rebound in sales for the second quarter ended September, buoyed by resilient gold demand and improving consumer sentiment across the region.
According to the company’s latest trading update, same-store sales climbed 6.2 per cent in Hong Kong and Macau, reflecting continued recovery in tourism and luxury spending. On the mainland, company-operated stores recorded a 7.6 percent gain, underpinned by rising demand for fixed-price and weight-based gold products.
Retail sales advanced 11.4 percent in Hong Kong and Macau, now accounting for 13.1 percent of total revenue, while mainland sales edged up 3 per cent. The group also noted a substantial increase in average selling prices, reaching HK$11,700 in Hong Kong and Macau and HK$7,900 in China, both supported by elevated gold prices.
Despite closing a net 300 underperforming stores on the mainland, Chow Tai Fook opened two new flagship outlets in Hong Kong and Macau, signalling confidence in markets showing solid tourist inflows.
“The second quarter marked a significant turning point for our business,” the company stated, citing a renewed appetite for gold jewellery and gem-set pieces. (Photo courtesy: Chow Tai Fook)
04-11-2025
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