De Beers announced on 18 June 2025 the appointment of Emmanuelle Nodale as brand CEO of De Beers London, as the brand enters a new phase of global expansion and strategic evolution as part of the group’s Origins strategy.
With over 20 years of expertise in shaping and developing global brands, Nodale is recognised for her strategic leadership and ability to translate insights into meaningful growth. Prior to joining De Beers London, Nodale held senior positions at Kering, where she played a key role in shaping strategy within the watches & jewellery division. Most recently, she served as general manager Europe at Milan-based luxury jewellery brand Pomellato, where she spearheaded expansion into key luxury markets, enhanced the client experience, and strengthened the brand’s high-jewellery positioning.
Nodale will lead De Beers London as the brand prepares to open its Paris flagship boutique on Rue de la Paix later this year, reinforcing its status as a global luxury jewellery house. The flagship store will be the first to showcase De Beers London’s new retail concept, which will reflect the brand’s dedication to blending contemporary jewellery design with its unrivalled heritage in natural diamonds.
Nodale’s appointment follows the brand’s recent transformation from De Beers Jewellers to De Beers London, a rebrand designed to capture its heritage and strengthen its position in the global luxury jewellery sector.
Nodale’s leadership will be instrumental in expanding and strengthening the brand’s position in the global luxury jewellery market as it continues to differentiate itself as the only luxury jewellery house with direct access to natural diamonds at their source, said Sandrine Conseiller, CEO of De Beers Brands. (Photo courtesy: De Beers)
24-06-2025
← Back